Brand Manager at Ascentech Services Limited

Ascentech Services Limited is a full-fledged Human Resource Solution Provider incorporated in 2013 with its Head Office in Lagos, Nigeria. We are committed to forging long-term partnerships with our clients by creating and delivering robust and flexible services that address the changing needs of their business.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Victoria Island, Lagos
Employment Type: Full-time
Department: Marketing

Overall Job Summary

• The Brand Manager has the responsibility to develop and execute marketing programs that increase brand identity and brand awareness. The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.

Responsibilities and Duties

• Development of the brand marketing strategies to establish strategic direction and program positioning.
• Developing and implementing strategies that resonate with the target market.
• Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Researching and analyzing consumer behaviour, market trends, and competitor activity.
• Understand the products and services offering and approach of key competitors.
• Ensures all branding and key information strategies are in line with the overall business strategy without compromising the brand’s integrity.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks etc.
• Provide feedback on product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets
• Developing, executing and coordinating the brand and promotional activities.
• Ensuring that messaging and marketing activities are aligned with brand and company values

Requirements

• Bachelor's Degree and above.
• Minimum of five (5) years’ experience in a Brand Manager role
• Prior managerial experience in a similar role or capacity
• FMCG and/or retail industry knowledge and experience is a plus

Application Closing Date
29th May, 2023.