Social Media Manager at Lemonade Finance (YC S21)

Lemonade Finance (YC S21) is building the neobank for African diaspora in North America & Europe. We provide our users with a multi-currency account that allows them to hold, send, and receive money from Africa in any currency for their business and personal banking needs. There are over 10 million Africans living in North America & Europe who go through hoops and have to pay exorbitant fees to send money to their loved ones. We are constantly fighting for everyday Africans to be able to move their money freely around the world at no cost and with the best exchange rate they can find out there.

We are recruiting to fill the position below:

Job Title: Social Media Manager

Location: Lagos
Employment Type: Full-time
Category: Marketing

About the Role

• The role of the Social Media Associate, Nigeria, is a hybrid position within Lemonade Finance’s Marketing team. In this role, you should have demonstrated knowledge and experience in creating Social Media content in a marketing or similar position.
• As Lemonade Finance’s Social Media Associate in Nigeria, you will be working closely with the Global Content Team, and other team members to deliver and improve our brand awareness and social media presence.
• The ideal candidate will have a passion for social media and a proven track record of creating and executing successful social media campaigns.

Responsibilities

• Demonstrated experience in content creation, editing, and developing strategies
• Build our online presence to gain customers trust.
• Generating leads for the sales team.
• Ability to write in different tones and styles.
• Develop and execute a social media strategy that aligns with the overall marketing goals and objectives of Lemonade Finance.
• Knowledgeable about the Cultural nuance of living in Nigeria.
• Manage the day-to-day activities of Lemonade Finance's social media accounts
• Monitor and analyse social media metrics to continually improve the effectiveness of Lemonade Finance's social media presence.
• Stay up-to-date with current social media trends and best practices, and incorporate these into Lemonade Finance's social media strategy.
• Collaborate with other departments within Lemonade Finance, including Marketing, Customer Service, and Product, to ensure a cohesive and consistent brand experience across all touch points.

You will:

• Create original content and revise existing material to ensure accuracy, relevancy, and alignment with our standards
• Research industry-related topics and trends to develop ideas for content
• Interact with stakeholders to understand their needs and ensure content meets their expectations
• Proofread and edit content prepared by other team members
• Develop content strategies and execute them
• Collaborate with design, marketing, and other teams on content creation
• Stay up-to-date with industry developments, popular trends, and best practices in content creation
• Ensure content is accurate and appropriate for the intended audience and platform

Who You Are

• Be someone who is creative, innovative, experienced and has extensive experience creating engaging and informative content.
• The ideal candidate will possess excellent research skills and can develop unique content for various channels.
• They must be able to work independently and effectively collaborate with other teams to ensure that the content meets the highest standards of quality. Additionally, they should have excellent communication, organisational and problem-solving skills.
• We're looking for someone who can take the driest of topics and make them dance. Someone who doesn't take themselves too seriously but knows how to get things done.

What You"ll Need

• Bachelor's Degree in Marketing, Communications, or a related field.
• 3 years of experience in social media management, with a strong understanding of social media platforms and technologies.
• Excellent writing and communication skills, with the ability to write in a conversational and engaging tone.
• Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
• Experience creating and executing successful social media campaigns, with a proven track record of increasing engagement and growing a brand's online presence
• Proficiency with social media management tools such as Hootsuite, Sprout Social, or Buffer.

Application Closing Date
Not Specified.