Digital Marketer at Metropolitan School of Business and Management (MSBM)

Metropolitan School of Business and Management (MSBM) is an Ed-tech pathway college offering affordable and qualitative International regulated diplomas and executive education courses to the world, with a unique focus on Africa, Asia and the Middle East. MSBM, as a Pathway College offers diploma degrees (level 3, 4, 5, 6 and 7) via OFQUAL regulated awarding bodies leading to Degrees from top UK Universities. MSBM is a private for-profit business school providing International Students, access to outstanding British Diplomas at almost half the fee of the Universities.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Ikeja, Lagos
Employment Type: Full-time/On-site
Industry: EdTech

Job Description

• We are looking for a Digital Marketer to assist in the planning, execution and optimization of our online marketing efforts.
• The ideal candidate will have a passion for all things marketing, will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
• As a Digital Marketer, you will work on tasks that contribute to the success of digital campaigns. Ideally, you should have a basic knowledge of digital marketing tactics.

Responsibilities

• Assisting in the formulation of strategies to build a lasting digital connection with consumers·
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness·
• Be actively involved in SEO efforts (keyword, image optimization etc.)·
• Provide creative ideas for content marketing.
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)·
• Acquire insight in online marketing trends and keep strategies up-to-date

Qualifications

• Candidates should possess a Bachelor's Degree qualification.
• At least 3 years of experience.
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Basic understanding of Google Ads, SEO, Facebook Ads, etc.
• Basic knowledge of basic digital marketing principles - competitive research, keyword research, etc.
• Basic understanding of different digital marketing KPIs and analytics.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• Ability to multitask, work independently, and thrive in a fast-paced environment.
• Detail-oriented with strong analytical skills.

Application Closing Date
31st May, 2023.