Growth Marketing Manager at MKOBO Microfinance Bank

MKOBO is a fully licensed Microfinance bank by the Central Bank of Nigeria (CBN) in Lagos, Nigeria. MKOBO was conceived to help solve consumers’ need for access to short-term emergency credit. Our goal is to provide access to short term unsecured loans, which is easily accessible. We cater to the demography currently undeserved by the Commercial banks in our aim to help increase financial inclusion of the Nigerian population.

We are recruiting to fill the position below:

Job Title: Growth Marketing Manager

Location: Lagos, Nigeria
Job Function: Growth & Digital Marketing
Employment Type: Full-time

Description

• We are looking for a talented Growth Marketing Manager to take the lead with our growth marketing strategies. Your main duties include running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new initiatives.
• If you’re interested in using systematic ways to test experiments and can generate innovative ideas to increase sales, we would like to meet you. As a growth marketing manager, your job is to find the channels and strategies to increase revenue.
• Ultimately, you should be able to find new and innovative ways to increase revenue and meet company goals.

Responsibilities

• Work with cross functional team (Product, Services, Sales) to establish growth strategies to support our revenue goals.
• Create, manage and experiment with new user acquisition campaigns.
• Conceive and execute on a wide range of content campaigns to drive awareness, education and engagement.
• Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and SEO.
• Generate original content and collaborate with partners (case studies, videos, blog, articles, email, social media, etc.) to develop to drive product growth.
• Analyze data to monitor revenue performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
• Generate weekly reports on current industry developments
• Manage, optimize, and maintain sales and marketing related in-app messaging.
• Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms.
• A/B test and continually measure the performance of these conversion assets.
• Form key relationships with influencers across the social media platforms
• Monitor and report on performance on social media platforms using tools such as Google Analytics

Qualifications

• BA in Marketing, Mass Communications, Digital Technologies or similar relevant field
• Ideally experience in a Fintech or other Financial services
• 3+ years’ experience in SEO, growth marketing.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Strong growth track record, with samples and results of past campaigns.
• Strong presentation and communication skills
• Excellent written and verbal communication skills
• Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems)
• Highly analytical and able to derive meaning from data through testing and optimization.
• Experience with web analytics, A/B testing, email and paid media channels
• Champions and represents Mkobo's core values: Customers First, Can Do attitude, Ownership spirit, Keep things simple and open to change.

Application Closing Date
Not Specified.