General Manager - Segments and Devices, Marketing at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: General Manager - Segments and Devices, Marketing

Job Identification: 2767
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 4
Reports To: Chief Marketing Officer
Division: Marketing

Mission

• Responsible for overseeing the formulation of the product strategy, product roadmap and value proposition creation across all segments to maximize revenue generation.

Description

• Drive an increase in shareholder return by ensuring that Marketing Processes are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow ICT & Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions). 
• Develop and consolidate an overarching MTNN consumer product roadmap including proffering short- and long-term views, identifying key drivers for sustainable profits and driving achievement of objectives/targets.
• Review MTNN corporate direction and develop Consumer Marketing strategy ensuring alignment with MTN corporate strategic objectives and develop plans to support business initiatives and enhance IS support capacity.
• Develop strategies and champion customer-centric culture across the organization and develop/reform relationships with MTNN’s internal and external customers to transform the MTNN’s revenue
• Develop and implement Consumer Segment Marketing plans, reviewing methods of delivery and making optimal decisions in related areas such as:
  • Market strategy
  • Product (in conjunction with product manager)
  • Pricing (in conjunction with marketing services manager)
  • Advertising (in conjunction with Master brand)
  • Sponsorship and Promotions
  • Channel support/retail visibility (in store and out store (in conjunction with S&D).
• Develop and deploy campaigns that are consistent with the MTN Value Proposition, to clearly and strongly communicate the key benefits of consumer market product and services.
• Collaborate and co-create with other MTNN functions and subsidiaries as needed on propositions and shared go-to-market strategy
• Coach and mentor the Segments and Devices team to ensure understanding of the objectives and goals of the department, awareness of all related job requirements and accountabilities, and leverage human resources career development programs for staff career development.

Education

• First Degree in Marketing or a related discipline
• Possession of post graduate degree (MBA/ Masters in relevant discipline) will be advantageous 
• Fluent in English

Experience:

• Minimum of 12 years’ work experience, which includes:
  • Senior management track record of 3 years or more, with at least 3 years in the relevant sector or industry as per the relevant role
  • Experience working for a global or multinational enterprise (understanding of emerging markets is advantageous)
  • Proven experience in proposition development, customer management, marketing management, market research, sales, and channel management
  • worked across diverse cultures and geographies

Application Closing Date
29th May, 2023 (10:59 PM)