Analyst - Retention and Churn, Fixed Broadband at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Retention and Churn, Fixed Broadband

Job Identification: 2796
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager - Retention and Churn
Division: Fixed Broadband

Mission

• Contribute to the development, execution, and evaluation of diverse BTL campaign initiatives with a primary focus on customer retention and management throughout the customer lifecycle.
• Utilize data warehouse to segment and analyze broadband customers, with the goal of minimizing churn, driving incremental revenue, and enhancing customer spend.

Description

• Identify opportunities within the broadband customer base to optimize revenue and effectively manage campaigns by developing relevant programs to address these opportunities.
• Monitor and track campaign performance throughout the campaign lifecycle, making informed decisions regarding the continuation or discontinuation of campaigns.
• Devise and implement pilot campaigns to determine the most effective approach for campaign deployment, offer development, and campaign scripting before scaling up.
• Craft, revise, and proofread campaign scripts to ensure the delivery of compelling and impactful marketing communication that drives campaign uptake and improves campaign success rates.
• Ensure that campaign activities do not result in revenue dilution.
• Manage the implementation, tracking and measurement of marketing campaigns
• Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and target is in line with strategy.
• Support the campaign segmentation analyst as needed.
• Contribute to and participate in brainstorming sessions for campaign ideas and cross-functional meetings related to Customer Lifecycle Management as required.
• Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
• Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle

Education

• First Degree in any related discipline 
• Fluent in English 

Experience:

• 3 - 7 years experience including:
  • Experience in Database Management within the telecommunications industry
  • Experience in developing test design, significance testing, establishing error ranges, and key success metrics. 
  • Experience with major campaign management platform(s) within the telecoms industry
• Demonstrable reporting & analytical skills 
• Experience in campaign evaluation, reporting
• Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)
• Good understanding of customer data analysis, segmentation techniques and profiling
• Experience leveraging analytical tools including SQL, python, R, Power-BI to build analytics product and perform analysis
• Deep understanding of Enterprise Business products and services.

Application Closing Date
29th May, 2023 (10:59 PM)