Senior Growth Manager (Digital Acquisition Specialist) at Renmoney

Renmoney - We are a passionate team determined to challenge the status quo and make financial inclusion count for the millions of under-banked individuals and small business owners in Nigeria. We provide loans, savings, and fixed deposit solutions to our customers. Our vision is to be the most convenient lending company, delivering outstanding service experiences.

We are recruiting to fill the position below:

Job Title: Senior Growth Manager (Digital Acquisition Specialist)

Location: Ikoyi, Lagos
Job Type: Full Time

Responsibilities

• Develop and execute data-driven digital acquisition strategies to drive user acquisition, engagement, and revenue growth.
• Manage end-to-end planning, implementation, and optimization of Google and Facebook advertising campaigns, ensuring maximum ROI and performance.
• Conduct in-depth analysis of campaign performance, leveraging data and insights to optimize campaigns and improve conversion rates.
• Continuously monitor industry trends, competitive landscape, and emerging technologies to identify new growth opportunities and innovative marketing tactics.
• Collaborate with cross-functional teams including marketing, product, and analytics to align growth initiatives with overall business goals.
• Utilize A/B testing and experimentation methodologies to optimize campaign performance and identify actionable insights.
• Leverage marketing automation tools and platforms to streamline and automate campaign processes while maintaining a high level of personalization and relevance.
• Stay up to date with the latest digital marketing trends, best practices, and industry standards, and actively share knowledge and expertise with the team.
• Monitor and report on key performance indicators (KPIs) and campaign metrics to stakeholders, providing regular insights and recommendations for improvement.
• Lead and mentor a team of growth specialists, providing guidance, support, and fostering a culture of continuous learning and development.

Requirements

• Bachelor's Degree in Marketing, Business, or a related field. A master's degree is a plus.
• 7-10+ years of overall working experience, with a minimum of 2 years in a senior growth management role.
• Super smart and data-driven, with a strong analytical mindset and quantitative analysis skillset.
• Demonstrated track record of exceeding metrics and achieving outstanding results in previous roles.
• Proficient in SQL and experienced in leveraging data for insights and decision-making.
• Proficiency in using Google Ads, Google Analytics, Facebook Ads Manager, and other relevant advertising platforms.
• Excellent communication skills, both written and verbal, with fluency in English.
• Passionate about growth strategy and dedicated to customer success
• Minimum of 3 years of experience working on performance marketing and collaborating with third parties (PPC, SEO, etc.)

Benefits

• If you possess the drive for growth, a sharp analytical mindset, and the ability to lead and execute digital acquisition campaigns with exceptional results, we invite you to join our team.
• Make a significant impact on our organization's growth and success by applying your expertise and passion for customer success.

You will not enjoy this job if you

• Work best in structured, hierarchical settings
• Require clear, pre-set deliverables and constant direction.

Application Closing Date
Not Specified.