Digital Marketing Specialist at Kisha Global Group

Kisha is an immigration consulting firm that helps people improve the quality of their lives by having access to better opportunities for themselves and their families by moving to Canada. This affords everyone the opportunity to have access to over 175 countries by being a Canadian and a better chance of living.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Nigeria
Employment Type: Full-time

Duties & responsibilities
Essential duties and responsibilities include but not limited to the following:

• Creates Digital Marketing Strategy
• Manages the company website by updating, writing, and editing product and market content, while maintaining a consistent and appealing appearance throughout the web pages and documents
• Recommends enhancements to improve user experience and tactics to increase traffic, collaborating with technical support
• Provides biannual web analytics reporting and compare the site features with industry peers and global bests, coupled with proposals for site improvements
• Monitors ecommerce segment; interact with relevant departments to ensure products and pricing details are up to date
• Improves SEO organically and through selective Strategic Google Ad Words campaigns; managed internally or with an outside consultant.
• Works with cross-departmental teams to maintain current product line content, news releases, promotional campaigns, e-blasts, and web projects
• Manages the company’s global online presence on all vendor sites, industry directories, Google Business listings, and establish a systematic LinkedIn posting plan with Sales& Service Manager input
• Assists with the development and maintenance of printed and/ or digital Selling Aids and Flyers used by the company’s Sales people and Managers around the world
• Mines and analyze data from the ERP system to identify and create targeted Prospect Lists to be furnished to the company’s Inside and Outside sales people
• Has ability to research business opportunities and present ideas and findings to company management
• Build, lead and manage the inbound marketing campaigns.
• Manage, guide and train the digital marketing team and motivate them to achieve their goals.
• Manage all digital marketing channels to ensure brand consistency.
• Measure ROI and KPIs and prepare and manage the Company’s global digital marketing budget
• Oversee the Company’s social media accounts.
• Forecast sales performance trends and act proactively to increase the market segment.
• Liaise with operations and business development teams to increase client satisfaction through cohesive strategies.
• Align and cooperate team members to deliver relevant campaigns.
• Monitor competition and provide ideas to stand out
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• "Facebook, Twitter, YouTube, Snap chat, Google Ads, SEO, PPC, Leads".
• Edit and proofread to ensure high editorial standards are met across all content output
• Create and optimize sales funnel process
• Carry out any other duties as assigned.

Qualifications

• Bachelors’ Degree in any field
• 3 to 5 years of experience in Digital marketing
• Valid certification on Video editing and graphic designing.
• Track record of digital marketing jobs successfully executed for 3 to 5 years.

Skill /competencies required:

• Excellent communication skills (both written and verbal)
• Content creation
• CRM
• Basic graphic design
• Leadership/supervisory
• Basic website design
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills

Application Closing Date
30th May, 2023.