Marketing and Business Development Officer at TAG International College (TAGmyFuture)

Transnational Academic Group is owned and operated by a group that focuses on building value across three major business verticals including media, education, and information technology. The Group includes, among other interests, Global Institute Middle East FZ. LLC, CNBC Africa, Forbes Africa, Tech One Global, and SAMAA TV. Our goal is to provide contextually relevant world-class post secondary and professional education to students and organisations in Africa and the Middle East. At TAG, we develop the people who develop nations. Our Partners: Established in 2013 in partnership with Lancaster University, TAG West Africa operates Lancaster University Ghana. TAG Middle East - in partnership with Curtin University - established Curtin University Dubai in 2017, and Murdoch University Dubai in 2008.

We are recruiting to fill the position below:

Job Title: Marketing and Business Development Officer

Location: Lagos, Nigeria
Department: Marketing
Reports directly to: (Line Manager) Marketing Manager

Job Summary / Purpose

• Coordinate the Marketing and Public Relations functions for Lancaster University Ghana, TAGmyFuture and TAG College to develop brand awareness and increase attractiveness for the target audience.
• Support the Marketing and PR Manager to undertake all Marketing and Social media activities.

Duties and Responsibilities

• Provide Nigeria-related content for the website and the other digital platforms.
• Manage all social media platforms for TAG College & TAGMyFuture.
• Organise Pre-event communications to invite prospective students to event's across online (email and affiliate web) and offline communications.
• Build relationships with industry, businesses, NGO’s and Not for Profit Organisations in Ghana and abroad.
• Represent the company to prospective employers and seek appropriate new placement opportunities both nationally and internationally.
• Develop and nurture on-going relationships with, Corporates, Embassies, NGO's etc. to ensure long term partnership and ROI.
• Attend corporate networking events.
• Organise Corporate events such as the Business Breakfast etc
• Develop PR campaigns and strategies as well as track and report the performance and impact of relevant advertising activities.
• Assist in school visits, career expos, graduation functions, educational fairs, open days, networking events, and exhibitions.
• Monitor and manage online campaigns and put together comprehensive post-campaign reports.
• Monitor and report on activities and provide relevant sales and marketing information to the department/Line Manager
• Provide reports pertaining to effectiveness of marketing campaigns, lead analysis, lead target achievements, competitor analysis and market intelligence, or any other ad hoc reports as requested by line Manager.
• Investigate, research, and prepare reports on key marketing issues and undertake market research, competitor analysis, statistical and trend analyses as directed.
• Work with Marketing Manager/Head to undertake research and market analysis to support on LUG's business plans/strategies.
• Develop and maintain relationship with different media agencies and develop key messages for LUG's media landscape.
• Assists in the design and/or production of marketing materials and managing the stock of collaterals.
• Closely monitor competitive presence and industry trends across various message boards, business newsletters and social media.
• Keep and maintain detailed and accurate records of all stakeholder engagement, SLAs, MOUs, and employers.
• Develop comprehensive corporate and employer relations strategy.
• Identify and keep up to date on competitor activities in relation to corporate relationships and activities.

Other Duties:

• Perform other tasks as and when required.

Reporting Requirements:

• Post-campaign follow-up communications and ROI reporting
• Reporting on campaigns, ROI and industry best practises
• Weekly Marketing & PR updates with Line Manager
• Submit monthly Marketing &PR report
• Submit quarterly Marketing & PR report for Board Pack;

Key Performance Indicators (KPI's) / Performance Assessment Criteria

• Your performance as Marketing Officer will be assessed in consideration of the following benchmarks:
• Your contributions to the overall target for Marketing department;
• Achievement of individual targets for the period;
• Evidence of continuous improvement on Marketing &PR services processes and procedures;
• Execution of assigned duties within timelines, while ensuring quality standards are maintained at all times;
• Development of good relationships within and outside the team, and positive feedback from colleagues and other stakeholders;

Key Relationships
Internal:

• All other staff
• Students

External:

• Parents
• Potential students
• Suppliers/Vendors
• TAG-ME Marketing Team
• Alumni

Requirements
Educational/Academic Qualifications:

• Bachelor's Degree in Marketing, Public Relations, Mass Communication or related fields.
• Minimum of three (3) years' experience in a sales or marketing role preferably in the higher education field.

Technical:

• Significant working knowledge in Marketing, PR and emerging marketing trends;
• Excellent research, analytical and critical thinking skills.
• Significant knowledge in brand management;
• Strong business and marketing acumen;
• Proposal writing skills;
• Good Knowledge of digital marketing;
• Good Content Creation Skills
• Creative

Planning and Organising Skills required:

• Experience of planning, prioritizing and organising work on daily, weekly and monthly basis, individually and as part of a team, while ensuring the effective use of resources and delivering to tight deadlines;
• Excellent stakeholder engagement skills with experience of managing a large range of different stakeholders;

Communication Skills Required:

• Excellent written and oral communication and negotiation skills;
• Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally;
• Excellent report writing skills;
• Excellent presentation skills;
• Initiative and Problem-Solving Skills Required
• Experience in using initiative and creativity to resolve problems, that may be predictable but not routine, identifying practical and suitable solutions;

IT Skills Required:

• Proficient in MS Office Suite;
• Proficient in social media use
• Proficient use of Content Creation software such as Capcut or Inshot

Personality / Behaviour / Attitude:

• Dynamic, energetic, self-motivated &result oriented.
• Team player, flexible and adaptable.
• Effective people-management skills;
• Good team-building skills;
• Passion for building and maintaining relationships;
• Demonstrable positive attitude toward work;
• Attentive to details and dedicated to quality;
• Proactive and innovative;

Salary
N200,000 - N330,000 / Month

Application Closing Date
15th June, 2023.