Senior Marketing Manager (Insurance) at a Reputable Insurance Firm - KNN Corporate Services Limited

KNN Corporate Services Limited - Our client, a reputable Insurance firm, is recruiting to fill the position below:

Job Title: Senior Marketing Manager (Insurance)

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Brief

• Insurance marketing managers are responsible for developing and executing marketing strategies that increase the visibility and profitability of insurance products and services.
• They ensure that customers’ needs are identified while also creating effective marketing campaigns.

Job Description

• Develop and execute marketing strategies: Develop marketing plans and strategies to promote insurance products and services. Collaborate with other marketing professionals to ensure a cohesive marketing message across all channels.
• Conduct market research: Analyze market trends and customer needs to identify potential opportunities for new insurance products and services. Use this information to create marketing campaigns that target specific customer segment.
• Manage marketing budget: Allocate marketing resources effectively to achieve business objectives while staying within budget constraints.
• Create marketing materials: Develop marketing collateral such as brochures, presentations, and advertisements to promote insurance products and services.
• Monitor campaign performance: Track and analyze the performance of marketing campaigns to assess effectiveness and make necessary adjustments.
• Collaborate with other departments: Work with other departments to ensure that the marketing strategy aligns with the overall business goals.
• Sales and business development: Generate leads, nurture prospects and close deals. This includes identifying potential customers, building relationships with them and converting them to clients.
• Customer Retention: Maintain cordial and professional relationship with clients while also expanding your network to build your client base.
• Stay up-to-date on industry trends: Stay informed about changes in the insurance industry and emerging trend to stay ahead of the competition.

Requirements

• Bachelor's Degree in a related field.
• Minimum of 10 years of experience in insurance marketing, preferably in the financial and Investment Broker Industry.
• Candidates with MSc degree is an added advantage
• Membership to CIIN or any other relevant certification is a plus
• Strong understanding of insurance products and services.
• Proven track record of developing and executing successful marketing campaigns.

Skills and Competencies:

• Ability to identify and grow a strong customer base; and develop the insurance brokerage business.
• Strong analytical and problem-solving skills.
• Excellent interpersonal and communication skills, both verbal and written.
• Ability to work collaboratively with cross-functional teams.
• Proficient in Microsoft Office and marketing automation software.
• Knowledge of social media marketing is a plus.
• Strong decision-making and leadership skills.
• Excellent negotiation and persuasion skills.
• Attention to details.
• Outstanding time management skills.

Application Closing Date
3rd June, 2023.