Specialist, Digital Marketing at 9mobile Nigeria

9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.

We are recruiting to fill the position below:

Job Title: Specialist, Digital Marketing

Job ID: IRC5092
Location: Lagos

Job Summary        

• Manage the planning and delivery of digital marketing strategies and campaigns for EMTS. 
• Responsible for monitoring digital campaigns and advising on effective yet cost-saving strategies and platforms with considerable return on investment/ad spend while taking ownership of 9mobile's online presence and digital brand identity with effective social media marketing executions.
• The role will also see to launching best SEO practices for organic growth and brand visibility and deliver actionable insights to improve overall business performance.

Principal Functions
Tactical:

• Develop and implementmulti-touchpoint digital marketing strategies aligned with the business andmarketing goals.
• Develop and implementexciting social media marketing strategies in line with brand identity andglobal best practices

 Operational:

• Monitor digital mediacampaigns and drive efficiency across all paid executions on digital channels (Google Search & Display, Facebook, Twitter & Instagram, Programmatic, etc.)
• Optimize campaigns forconversion with agility to curb budget wastage and maximize ROAS
• Develop, deploy andmanage website content as a core touchpoint for brand presence and customerengagement with the aim to improve customer satisfaction
• Content planning andcreation, scheduling, and deployment 
• Conduct sociallistening through dedicated tools to keep track of social media brand mentions, sentiments, share of voice, etc.
• Research andoptimization of copy, keywords and landing pages on web and mobile for SEO.
• Work with PR and Marketing Communications teams to drive link building and other SEO elements incontent creation and content programming
• Use data to measure and report performance of all digital marketing campaigns and assess againstgoals (ROI and KPIs).
• Monitor digital marketing trends locally and globally and suggest ways to creatively leveragethem in line with our brand's DNA.
• Constant innovation onhow to improve 9mobile's social media activities and overall digital performance while providing perspective for adoption where appropriate
• Carry out other activities as instructed by the Manager, Digital Marketing

Educational Requirements        

• First Degree or equivalent in Marketing, Digital Media or any other related field

Experience, Skills & Competencies:

• Three (3) years plus relevant work experience as a digital marketing specialist  
• Proven experience withsocial listening, campaign monitoring, website and mobile analytics tools (e.g,Brand24, Meltwater, Google Analytics, Google Adwords, Keyword Planner, SearchConsole, Appsflyer, Mixpanel, etc.)
• Solid understanding ofperformance marketing, conversion, and customer acquisition & retentionstrategies 
• Google AdsCertifications or equivalent 
• Working knowledge ofHTML, CSS, and JavaScript development and constraints. 
• Proven SEO & SEMexperience 
• Proven experience ininnovative digital campaigns and effective service delivery 
• Very good conceptualand analytical thinking skills 
• Good interpersonal andcommunication skills

Application Closing Date
Not Specified.