Analyst - Proposition and Customer Insights, Marketing NG at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognisable. It is through our compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Proposition and Customer Insights, Marketing NG

Job Identification: 2799
Location: Ikoyi, Lagos
Division: Marketing
Job Schedule: Full time
Job Category: MTN Level 2
Reports To: Manager - Propsitions and Customer Insights Prepaid

Mission

• To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
• Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager.

Responsibilities

• Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the segment
• Support quarterly marketing plans for the High Value segment (focusing on customer growth, revenue and ARPU stimulation)
• Support the Manager HV Segment in the execution of the Segment’s strategy
• Monitor projects and ensure they are delivered to budget and on time
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies on a daily basis.
• Ensure market penetration, growth and profitability through effective implementation of HV and segment strategies
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end
• Manage relationship with Finance and ensure funds are available for projects in line with budget
• Liaise with the Brand and communication team to define effective channels for communicating defined/approved initiatives aimed at creating awareness
• Liaise with Product team to provide update on the development/revamp of initiatives and acquisition frameworks for the High Value Segment

Educational Qualifications and Experience

• First Degree in any related discipline
• Fluent in English
• 3 - 7 years’ experience including:
  • Minimum of 3 years’ experience in segment management
  • Excellent understanding of customer behavior
  • Experience in Marketing plans, advertising materials and product life cycle monitoring
  • Experience in Telecommunications Industry/tech

Application Closing Date
13th June, 2023; 22:59