Digital Marketer at Winock Limited

Winock is a holdings company incorporated in Nigeria to provide an ecosystem of sustainable services to micro businesses through duly registered and licensed subsidiary companies. We are inspired to provide services to micro businesses because they contribute significantly to economic sustainability and social wealth creation.

We are recruiting to fill the position below:

Job Title: Digital Marketer

Location: Abuja (FCT)
Employment Type: Full-time

Position Overview

• Your responsibility as a digital marketer is to develop, implement, and manage digital marketing campaigns to promote products or services, build brand awareness, drive website traffic, and generate leads or sales.
• This role requires a combination of creativity, analytical skills, and a strong understanding of digital marketing strategies and tactics.

Key Responsibilities
Non-Negotiables:

• Excellent in graphic designing
• Excellent in content creation and social media management
• Ability to understand and use video editing tools

Strategy Development:

• Develop and execute comprehensive digital marketing strategies to achieve business objectives.
• Identify target audience segments and devise targeted marketing campaigns.
• Conduct market research and competitive analysis to identify trends and opportunities.

Campaign Management:

• Plan, create, and manage digital marketing campaigns across various channels such as search engine marketing (SEM), social media, email marketing, display advertising, and content marketing.
• Set campaign objectives, budgets, and timelines.
• Monitor and analyze campaign performance using analytics tools and optimize campaigns for maximum effectiveness.

Content Creation and Optimization:

• Create compelling and engaging content for various digital platforms, including websites, social media, blogs, and email newsletters.
• Optimize content for search engines (SEO) to improve organic visibility and rankings.
• Collaborate with designers, copywriters, and other team members to develop high-quality content.

Social Media Management:

• Manage and grow the organization's presence on social media platforms.
• Develop social media strategies and content plans.
• Monitor social media channels, engage with the audience, and respond to inquiries or comments.
• Use social media advertising to reach target audiences and achieve marketing goals.

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns.
• Provide regular reports and insights to stakeholders, highlighting campaign performance, trends, and recommendations for improvement.
• Utilize data-driven insights to optimize campaigns and drive continuous improvement.

Conversion Rate Optimization (CRO):

• Identify opportunities to improve website conversion rates and user experience.
• Conduct A/B testing and implement conversion rate optimization strategies.
• Collaborate with web developers to implement tracking tags, landing page optimizations, and other CRO initiatives.

Marketing Automation:

• Utilize marketing automation tools to streamline and automate marketing processes, including lead nurturing, email marketing, and customer segmentation.
• Develop and implement automated email marketing campaigns to drive engagement and conversions.

Qualifications and Skills

• Bachelor's Degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience in digital marketing, graphic design, campaign management, and content creation.
• In-depth knowledge of various digital marketing channels, tools, and techniques.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in using digital marketing tools such as Google Analytics, SEO tools, social media management platforms, and email marketing software, video editing tools
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work in a fast-paced, deadline-driven environment.
• Up-to-date with the latest trends and best practices in digital marketing.

Application Closing Date
5th July, 2023