Marketing Executive at a Leading Pension Fund Administrator - Associates Consulting Limited

Associates Consulting Limited - Our client is one of Nigeria's leading pension fund administrators set up to manage and administer retirement savings contributions of employees in Nigeria in accordance with the pension reform act of 2004 with the aim to be the preferred Pension Fund Administrator with the highest contribution base whilst delivering superior returns.

They are recruiting to fill the position below:

Job Title: Marketing Executive

Location: Port Harcourt, Rivers
Employment Type: Full-time

Job Brief

• Our client is currently looking for Marketing Executives who will be able to develop and execute marketing strategies and campaigns to promote the firm's pension services.
• You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business.
• This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.

Responsibiliies
Marketing Strategy and Planning:

• Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
• Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
• Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.

Branding and Communications:

• Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
• Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
• Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning.

Digital Marketing:

• Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
• Optimize the firm's website for lead generation, user experience, and search engine visibility
• Monitor and analyse website and campaign performance metrics using tools such as Google Analytics, and make data-driven recommendations for improvement

Lead Generation and Conversion:

• Identify target market segments and develop lead-generation strategies to attract potential clients.
• Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
• Track and analyse lead conversion rates, and propose strategies for improving conversion rates and sales funnels.

Relationship Management:

• Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align marketing efforts with business objectives.
• Foster relationships with external partners, industry associations, and key influencers.

Requirements

• Must be a Graduate with B.Sc. with about 2 - 3 year’s experience in a Financial Institution
• Must be resident in Port Harcourt

Competencies Required:

• Knowledge of the Pension Industry
• Marketing Strategy
• Digital Marketing
• Brand Management
• Communication Skills
• Relationship Building
• Market Research and Analysis
• Analytical Skills
• Adaptability and Creativity

Internal Liason:

• All Departments.

Application Closing Date
7th July, 2023.