Product Marketing Manager at Traction Apps

Traction Apps is a technology company focused on technology solutions for SMEs relating to merchant management and payments. Traction Apps is a division of Traction Venture Partners Limited, a venture building platform seeking to build and enable a B2B ecosystem in emerging markets. Traction is a mission-driven, fast-paced and entrepreneurial environment, led by ex McKinsey consultants. The company presents a rich opportunity for our team members to drive meaningful growth and address real problems

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Lagos
Work Type: Full Time

Role Overview

• We are looking for driven passionate problem solvers and self-starters to join our team.
• In this role, The ideal candidate should be familiar with various product marketing techniques, like email, campaigns, and pricing strategies.
• The goal will be to develop and implement the most profitable plans to position and promote our various products.

What You’ll Do

• Study company products.
• Translate technical details into benefits for the user
• Follow and analyze market trends to position products
• Develop product marketing strategies (Advertising, product launching)
• Managed cross-functional product alignment between engineering and the marketing team.
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Test marketing product features, releases, and ad copy
• Evaluate products using relevant KPIs and feedback from existing and prospective customers
• Develop a communication strategy to announce product updates to users and merchants
• Drive the full cycle of product marketing, from informing product strategy to building GTM strategies, creating major launch moments to driving long-term adoption for our platform and the underlying technical foundation that powers all of Commonwealth’s products.

What You’ll Need (Requirements)

• 4 years Proven experience as a Product Marketing Manager, Brand Manager, or similar role
• Experience in market analysis
• Familiarity with Product-Led-Growth (PLG) strategies and principles
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
• Analytical mind and strong quantitative skills
• Excellent Excel skill

Application Closing Date
Not Specified.