Category Marketing Manager, West Africa at Fan Milk Plc

Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well-established and fast-growing food processing industry offering wide range of products.

We are recruiting to fill the position below:

Job Title: Category Marketing Manager, West Africa

Location: Lagos, Nigeria
Department: Marketing

About the Job

• Category Marketing Manager will be responsible for strategizing and implementing the Organization's marketing plans for the category, delivering agreed targets for Volume, Net Sales, CO% (Gross Margin) and ROS% (OI).
• This is a leadership role that will also ensure implementation of agreed projects through other members of the team.

Responsibilities
The ideal candidate will be:

• Developing the marketing strategy for the category in line with company objectives.
• Leading and managing the career and development of direct reports.
• Building brand equity measures (Brand Power, Salience, Distinctiveness, Meaningfulness)
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns, new launches,  
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management  

Educational Qualification & Experience

• Candidates should possess a BA / B.Sc in Marketing.
• Master's Degree / MBA (preferred)
• Strong analytical and project management skills.
• 10-12 years experience in Brand management, preferably with FMCG work experience.  
• Confident and dynamic personality.
• Mobility to travel across the West Africa region (25-30% of the time)
• Strong creative outlook.
• Strong problem solving, interpersonal, verbal and written communication skills.

About You
You should be able to:

• Understand strategy development in the context of the organization and is able to execute flawlessly.
• Understand the role of consumer marketing in generating demand, and the role of category revenue growth management.  
• Have a full understanding of Danone's categories, products and services, as well as the difference in approach for a customer base organization versus a custom/stockholder corporation
• Know the organization's mission, goals and strategic business plan
• Have a working knowledge and experience in media buying, media relations and public relations, as well as print houses, broadcast and print media, outdoor advertising media, and distribution channels

Application Closing Date
Not Specified.