Social Media Officer at Palmpay Limited

PalmPay is a pan-African fintech company currently operating in Nigeria, Ghana, Kenya, Uganda, and Tanzania and expanding to other markets. We are reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.

We are recruiting to fill the position below:

Job Title: Social Media Officer

Location: Lagos
Job Schedule: Full time

Job Description

• Responsible for managing and executing social media strategies to promote a company's brand, products, or services across various social media platforms.
• Their primary role is to engage with the audience, build brand awareness, and drive customer engagement through compelling and relevant content.

Responsibilities

• Develop and implement social media strategies to increase brand visibility, reach, and engagement across various social media platforms (Facebook, Twitter, Instagram, LinkedIn, Telegram & YouTube, etc.).
• Create, curate, and manage high-quality content for social media channels, including written posts, images, videos, and other multimedia formats.
• Monitor social media trends, tools, and applications, and appropriately apply them to enhance the company's social media presence.
• Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with the marketing team to align social media campaigns with overall marketing objectives and promotional activities.
• Conduct social media listening and analysis to gain insights, identify opportunities, and measure the effectiveness of social media campaigns.
• Monitor and report on key performance metrics, such as reach, engagement, conversion rates, and customer feedback, to assess the success of social media efforts.
• Stay up to date with industry trends, emerging social media platforms, and best practices to recommend and implement innovative strategies.
• Manage and maintain social media content calendars, ensuring consistent posting schedules and adherence to brand guidelines.
• Coordinate with cross-functional teams, including graphic designers, copywriters, and videographers, to create compelling visual and written content for social media channels.
• Collaborate with influencers, brand ambassadors, and partners to amplify the company's social media presence and drive brand advocacy.
• Identify and respond to social media crises or negative feedback, following established guidelines and protocols to protect the company's reputation.
• Stay informed about relevant legal and ethical considerations, such as copyright infringement, privacy policies, and data protection, to ensure compliance in social media activities.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven work experience in social media management or digital marketing in a Fintech.
• Strong understanding of various social media platforms, their features, and best practices.
• Proficiency in social media management tools and analytics platforms.
• Excellent written and verbal communication skills with a creative flair.
• Ability to create engaging content tailored for different social media platforms and target audiences.
• Strong analytical skills to interpret data and make data-driven decisions.
• Knowledge of SEO and content marketing principles.
• Familiarity with graphic design principles and basic photo/video editing skills.
• Ability to multitask, prioritize work, and meet deadlines in a fast-paced environment.
• Strong attention to detail and accuracy.
• Positive attitude, team player, and willingness to learn and adapt to new trends and technologies.

Application Closing Date
Not Specified.