Digital Marketing Specialist at Mkobo Microfinance Bank

MKOBO is a fully licensed Microfinance bank by the Central Bank of Nigeria (CBN) in Lagos, Nigeria. MKOBO was conceived to help solve consumers’ need for access to short-term emergency credit. Our goal is to provide access to short term unsecured loans, which is easily accessible. We cater to the demography currently undeserved by the Commercial banks in our aim to help increase financial inclusion of the Nigerian population.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lagos
Employment Type: Full Time
Workplace Type: Onsite
Job Function: Growth & Digital Marketing

Job Role

• As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
• The primary focus of this role is to build and maintain brand awareness and drive acquisition of customers through various digital marketing campaigns.
• Other duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of all digital marketing campaigns.

Responsibilities

• Develop, implement and manage the organization’s social media strategy.
• Work with Growth Marketing Manager to define and report weekly important social media KPIs.
• Manage and oversee social media content and accounts across all social media platforms.
• Managing the digital marketing calendar.
• Creating visual concepts for promotional activities.
• Maintaining the online presence and reputation of the company.
• Overseeing the creation and maintenance of social media content
• Tracking digital marketing performance.
• Creating and updating digital marketing reports.
• Generate original content and collaborate with partners (case studies, videos, blog, articles, email, social media, etc.) to develop and drive product growth.
• Grow and manage our online community
• Implement and monitor SEO and user engagement and suggest content optimization.
• Promote company brand and products online and creatively connect with our target audience through various digital channels to drive growth.
• Increase company’s online visibility, awareness and protect its reputation
• Use insights and performance metrics to increase market penetration and brand equity.

Qualifications

• BA in Marketing, Digital Technologies or similar relevant field.
• 2+ years of experience as a Digital Marketing Specialist.
• 2+ years of hands-on experience with SEO, community management.
• Demonstrable experience in content marketing/ management, email, social media and/or display advertising campaigns.
• Experience in Digital Marketing.
• Experience in building and managing a community.
• Experience with Google Ads and Google Analytics.
• Experience in a FINTECH industry is a added advantage.

Knowledge:

• Experience in content creation
• Good knowledge/understanding of different digital marketing channels
• Proficiency with SEO/SEM tools.
• Good knowledge of B2C social media platforms
• Good knowledge of graphics design packages (Canva, Photoshop, CoralDraw) or similar
• Good knowledge and experience with online marketing strategies, tools and best practices.

Application Closing Date
Not Specified.