Digital Marketer at Yimei Nigeria Limited

Yimei Nigeria Limited, a hotel management and hospitality brand, is recruiting suitably qualified candidates to fill the position below:

Job Title: Digital Marketer

Location: Ikeja, Lagos
Employment Type: Full-time
Work mode: Onsite

Description

• We are hiring a Digital Marketing Specialist to participate in our Tecno PH smartphone Industry.
• Your main responsibilities include monitoring online consumer behavior and working with the team to create campaigns to increase site traffic and sales.
• The ideal candidate is a creative team player with a passion for digital marketing that is able to proactively research market trends and create/optimize product campaigns.
• Mobile or e-commerce background is preferable.

Responsibilities

• Research advertising trends and competitors’ pricing and products
• Execute projects with the team to create content
• Contribute to the creation of creative marketing campaigns across social media, the company website, email and other platforms.
• Monitor project status
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Create reports on the growth and analytics of campaigns
• Work with outside vendors to supplement the work as needed
• Decide on the appropriate placement of ads
• Determine what content will reach customers
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests

Requirements

• Interested candidates should possess a Bachelor's Degree in relevant fields with 3 - 12 years work experience.
• Proven experience as a digital marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and 3. digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind

Remuneration
N200,000 Gross, HMO, Pension and Group Life Insurance.

Application Closing Date
31st December, 2023.