Creative Digital Strategist at Pulse Nigeria

Pulse is Africa's leading innovative media company, informing and engaging Africa’s young audience - and providing expansive media reach and creative marketing solutions to partners. We run news websites and social channels and marketing and production across Francophone and Anglophone West Africa and East Africa.

We are the platform leading in reach - with over 100 million users and over 100 million video views on our own channels per month. We're also a marketing partner, empowering brands with our expansive media reach and 360 degree in-house marketing solutions. Additionally, Pulse is the licensee publisher of the regional Business Insider Africa.

We are recruiting to fill the position below:

Job Title: Creative Digital Strategist

Location: Maryland, Lagos
Employment Type: Full-time
Reporting to: The Head of Creative Digital Strategy.

Job Description

• We are looking for a Creative Digital Strategist to join the team. You will be responsible for ideation and creation of strategy across a variety of platforms, both digital and offline, for potential and existing clients.
• You will translate customer data into actionable insights and propose strategies that will help clients to achieve their campaign objectives.

Duties and Responsibilities

• Develop sales and marketing material to support the Sales teams across Africa.
• Dissect client briefs and propose innovative creative and marketing strategies that will enable brands to connect to their audiences and achieve their business goals in the most effective manner.
• Develop compelling proposals to communicate these strategies.
• Contribute and sometimes lead in-house ideation sessions.
• Conduct digital audits that yield rich insights into consumer and competitor’s online behavior and key motivational/attitudinal behaviour.
• Develop a total understanding of online target audience and mindset modes.
• Assist in creating budgets for proposed strategies in line with the company rate card, working with all relevant internal sales and execution teams.
• Support the sales team in any and all activities that will help the team meet its overall revenue and profit targets including occasional client meetings and prospecting.
• Attend sales team meetings and share best practice with colleagues across Africa.

Desired Skills & Experience

• Candidates should possess a B.Sc / HND qualification.
• 1 - 3 years of experience in a marketing, strategy, or analyst position - Digital/ Creative/ Media/Marketing/ Advertising industries preferred.
• A creative thinker who can connect 360° digital to all aspects of a client's business and drive growth opportunities
• Great presentation skills and ability to create awesome pitch decks.
• Proficient in Powerpoint.
• An entrepreneurial mindset and ability to work effectively in a fast-paced, start-up environment with dynamic business priorities.
• Excellent communication and organisational skills.

Joining the Pulse Team

• The Pulse team is made up of passionate individuals who go above and beyond to inform and engage our young audience with quality content - also delighting our clients and partners with their creative ability to engage these audiences.
• From the moment you join us, you will be empowered to run projects, solve problems and develop solutions that can impact our audience of millions and our clients and partners. You will get to work collaboratively with a pan-African team in a fast-paced environment.

Application Closing Date
5th August, 2023.