Consumer Lifecycle Manager at Interswitch Group

Interswitch is an Africa-focused integrated digital payments and commerce company that facilitates the electronic circulation of money as well as the exchange of value between individuals and organisations on a timely and consistent basis. We started operations in 2002 as a transaction switching and electronic payments processing, and have progressively evolved into an integrated payment services company, building and managing payment infrastructure as well as delivering innovative payment products and transactional services throughout the African continent. At Interswitch, we offer unique career opportunities for individuals capable of playing key roles and adding value in an innovative and fun environment.

We are recruiting to fill the position below:

Job Title: Consumer Lifecycle Manager

Location: Lagos
Employment type: Permanent
Department: Indeco - Industry Ecosystem & Platforms

Job Summary

• To manage and optimize the entire journey of our consumers, from when we reach them to when they become loyal referrers.
• Analysing customer data and metrics to gain insights into customer behaviour, preferences, and trends.

Key Responsibilities

• Develop and implement effective strategies and initiatives to attract new consumers and drive consumer acquisition
• Optimize conversion tunnels and identify channels for reaching potential consumers
• Collaborate with the Growth Marketing team to execute targeted acquisition campaigns
• Review onboarding process to ensure all necessary information, guidance, and support during consumer onboarding, ensuring a smooth and positive experience.
• Address any challenges or question to ensure consumer satisfaction
• Develop & execute strategies to engage consumers and keep them actively involved with the brand
• Implement personalized communications and targeted promotions
• Creating or partnering to ensure we have a consumer loyalty program.
• Analyse consumer behaviour and preferences to identify potential risks of churn
• Develop and implement retention initiatives to ensure consumer loyalty
• Ensure product improvements based on consumer feedback
• Identify opportunities for upselling and cross-selling using our product recommender system
• Work with the B2C Product team to create new products based on consumer feedback.
• Cultivate a community of loyal and satisfied consumers through advocacy programs
• Encourage and leverage consumer testimonials, referrals, and social proof to enhance brand reputation
• Analyse consumer data and metrics to gain insights into consumer behaviour, preferences and trends
• Utilise data-driven insights to optimize strategies at each stage of the consumer lifecycle
• Identify opportunities for improvement and provide recommendations for enhancing the consumer experience.

Education & Experience
Academic Qualification(s):

• A First Degree.
• An MBA will be added advantage.
• Relevant professional qualification(s) will be an added advantage.

Experience (Number of relevant years):

• Minimum of 8 years of relevant experience.

Application Closing Date
4th August, 2023.