Graphic / Brand Development Manager at Innovative Media

Innovative Media is Nigeria’s leading media company driving the growth of the housing sector through a multifaceted channel approach encompassing TV, print, online media and live-interactive platforms.

These avenues which have grown into some of the most lucrative showcases for corporates, products and services within the built and construction sector include Abuja International Housing Show – Africa’s largest real estate and construction festival, Housing Development Programme on NTA & AIT, Housing Time on RayPower, Housing News Magazine and the largest housing news portal in the nation, africahousingnews.com.

We are recruiting to fill the position below:

Job Title: Graphic / Brand Development Manager

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• The Graphic/Brand Development Manager is responsible for overseeing the visual identity, creative direction, and brand consistency of the company.
• This role involves leading a team of designers, collaborating with cross-functional teams, and ensuring that all visual elements align with the brand's values, objectives, and messaging.
• The Graphic/Brand Development Manager will play a key role in shaping and enhancing the company's brand image through compelling visual content.

Key Responsibilities
Brand Strategy and Development:

• Develop and execute a comprehensive brand strategy that reflects the company's values, mission, and goals.
• Ensure consistent and cohesive brand messaging and visuals across all touchpoints, both online and offline.
• Collaborate with marketing and communication teams to integrate brand strategies into marketing campaigns.

Creative Direction:

• Provide creative direction to design teams for various projects, including print materials, digital assets, packaging, and more.
• Develop and communicate design guidelines, visual standards, and brand aesthetics to maintain consistency.

Team Leadership:

• Lead, mentor, and manage a team of graphic designers, illustrators, and other creative professionals.
• Foster a collaborative and innovative environment, encouraging team members to generate fresh and engaging design ideas.

Visual Content Creation:

• Conceptualize and create impactful visual content that communicates the brand's identity and resonates with target audiences.
• Produce graphics, illustrations, infographics, and other visual elements for marketing campaigns and communication materials.

Market Research:

• Stay informed about design trends, industry best practices, and competitive landscape to ensure the brand's visual identity remains relevant and cutting-edge.

Collaboration and Communication:

• Work closely with cross-functional teams, including marketing, communications, product development, and sales, to align visual assets with overall brand strategy.
• Present design concepts and strategies to stakeholders and leadership, articulating the rationale behind creative decisions.

Project Management:

• Manage multiple design projects simultaneously, ensuring they are delivered on time and meet high-quality standards.
• Monitor project progress, allocate resources effectively, and address potential roadblocks.

Budget Management:

• Participate in budget planning and manage resources efficiently to optimize design initiatives and projects.

Qualifications and Skills

• Bachelor's Degree in Graphic Design, Visual Communications, Marketing, or related field (Master's preferred).
• Proven experience (3+ years) in graphic design, brand development, or a related creative leadership role.
• Proficient in design software/tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, etc.
• Strong understanding of branding principles, typography, color theory, and visual hierarchy.
• Exceptional creative thinking, problem-solving, and communication skills.
• Leadership abilities with a track record of managing and inspiring creative teams.
• Ability to work collaboratively, adapt to change, and thrive in a fast-paced environment.
• Strong project management skills, including time management and organization.
• Portfolio showcasing a range of design work and branding projects.

Salary
N100,000 - N150,000 / month.

Application Closing Date
11th August, 2023.