Analyst - Segment and Channel Planning at MTN Nigeria

MTN Nigeria - The leader in telecommunications in Nigeria, and a part of a diverse community in Africa and the Middle East, our brand is instantly recognizable. It is through the compelling brand that we are able to attract the right talents who we carefully nurture by continuously improving our employment offerings even beyond reward and recognition.

We are recruiting to fill the position below:

Job Title: Analyst - Segment and Channel Planning

Job Identification: 3170
Location: Ikoyi, Lagos
Job Schedule: Full time
Job Category: MTN Level 2

Description

• Monitor MTN Nigeria customer touchpoints to ensure adherence to defined customer service propositions across all channels (Call Center, Walk-In, Self Service, Social Media/ Digital, Account Management).
• Apply research skill to accomplish business objectives: analyze data, search for trends, develop key findings, conclusions and indicated actions from qualitative/quantitative consumer and customer research
• Conduct periodic assessments to identify issues and generate insight for management decision-making.
• Coordinate and manage “voice of the Customer” initiatives through various segmented customer engagement programs i.e. Customer Focus Group Sessions, Customer Forums) on applicable platforms.
• Develop and implement innovative service improvement programs through enterprise-wide culture and indoctrination initiatives.  
• Provide stakeholders with relevant information needed for proper and timely evaluation of projects and plans.
• Research Industry evolution & competition’s activities in order to Identify segment specific gaps and Strategies in order to exploit them to MTNNs advantage
• Analyze relevant best practices and provide recommendations to Segment & channel Planning Manager.
• Develop and implement all Customer Education drives via diverse channels (TV, Radio, Email, Social Media, Self Service, Digital and Print Media).
• Periodic audit and review of the customer service blueprint to ensure adherence and propose improvements as required.
• Manage relationships with key customers impacting business units for service efficiency across all segments (High Value, Mass Market, Youth & Teens and Women).
• Ensure uniform and timely dissemination of customer-impacting information (across all segments and channels) to the frontline.
• Manage and liaise with approved creative agencies (Advertising and Media) to develop creatives for the communication of service initiatives to customers.
• Develop and deploy customer communication plans for Emergencies and planned service downtimes to manage customer experience.

Education

• First Degree in any relevant discipline 
• Fluent in English

Experience:

• 3 - 7 years’ experience which includes:
• Experience working in a medium-sized organization 
• Experience in Customer Care and Management
• Some experience in formal business analysis

Application Closing Date
15th August, 2023; 0:59 PM.