Head of Business Development & Marketing at PharmAccess Group

The PharmAccess Group is an international non-profit organization dedicated to improving access to quality health care for people in sub-Saharan Africa. PharmAccess integrated approach addresses both the demand and supply side of the healthcare system and uses the opportunities that mobile technology and data provide to leapfrog development in health markets in sub-Saharan Africa.

PharmAccess has a multidisciplinary team of experts with competencies in demand-side financing and health insurance scheme design for low-income groups (Health Plans), regulatory support and improvement (SafeCare), business improvement and financing of healthcare enterprises (Medical Credit Fund).

We are recruiting to fill the position below:

Job Title: Head of Business Development & Marketing

Location: Kwara

Background

• A Government Health Agency in Kwara State seeks to recruit a suitable candidate to fill the position of the Head, Business Development & Marketing who will drive the development and implementation of the Agency's strategic and tactical plans for customer acquisition, income generation, awareness creation, and the achievement of growth objectives.
• The Successful candidate will facilitate enabling partnerships and alliances, manage strategic relationships with stakeholders, and develop winning marketing and communications strategies.
• The successful candidate will report to Executive Secretary of the Agency.

Responsibilities
Strategy & Planning:

• Propose efficient strategy for customer acquisition, business plan and budget, to drive enrollee and income growth and the achievement of set goals and targets.
• Develop integrated marketing strategies, pricing and sales plans
• Develop supporting implementation plans to drive the execution of strategies and business plans.
• Lead market research, market and competitor analysis, for insights to support business decision making, and identify opportunities as well as threats; leverage knowledge of the market and competitors to identify and develop the Agency's unique selling propositions and differentiators
• Track and monitor business development and marketing performance in line with defined goals and metrics; deploy appropriate Interventions where necessary.
• Provide expert advice on business development and marketing.
• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the Agency, advice management accordingly and take appropriate action to strengthen the Agency's position
• Present monthly reports to management as required

Business Development:

• Prospect for and identify new business opportunities.
• Lead the business development team to develop business cases and undertake other vital analysis to support decision making.
• Manage and coordinate business development activities throughout the market (pitching, lead generation etc.).
• Identify appropriate customer groups to target; design optimal outreach strategies for prospects; identify appropriate and effective ways to position the Agency's services and value add.
• Work with the business development and marketing team to develop, negotiate and win long term profitable and sustainable business.

Minimum Requirements

• Minimum of ten years of marketing experience with at least five years in managerial capacity
• Minimum of a Bachelor's Degree in Marketing, Business or a related field
• MBA or relevant Master's degree would be an added advantage
• Professional certification in Marketing from a recognized body Experience in the health services industry would be an added advantage
• Strong interpersonal, communication and leadership skills
• Strong proficiency in Microsoft Office Suite (Excel, MS Word, PowerPoint and MS project)

Application Closing Date
18th August, 2023.

How to Apply
Interested and qualified candidates should send their Application documents via email to: vacancies@pharmaccess.org using "Head of Business Development & Marketing - KHIA" as the subject of the email.

Note: Only shortlisted candidates will be contacted.