Growth Marketing Manager at Salad Africa (Techstars 22)

Techstars is the worldwide network that helps entrepreneurs succeed. Founded in 2006, Techstars began with three simple ideas - entrepreneurs create a better future for everyone, collaboration drives innovation and great ideas can come from anywhere. Now we are on a mission to enable every person on the planet to contribute to, and benefit from, the success of entrepreneurs. In addition to operating accelerator programs and venture capital funds, we do this by connecting startups, investors, corporations and cities to help build thriving startup communities. Techstars has invested in more than 2,300 companies with a combined market cap of more than $29B. 

We are recruiting to fill the position below:

Job Title: Growth Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

• Create and drive the global/national marketing strategy and playbook.
• Own and deliver our Marketing Roadmap.
• Craft our brand voice to ensure we communicate effectively with our customers and partners.
• Analyze consumer behavior and determine customer personas
• Be at the forefront of our customer acquisition model, obsessed with all things growth marketing.
• Working with the senior management team on positioning Salad and our offerings and delivering content to enable sales.
• Liaise with HR to create a compelling employer brand, as a great place to work
• Manage our agency usage and partnership engagements.
• Set, monitor, and report on team goals and KPIs.
• Continuous market analysis to understand our position in an ever-changing environment.
• Drive the digital marketing capability (website, SEO, social media channels)
• Lead the messaging, positioning, content creation, solutions marketing, and delivery of marketing experiences that engage the target customer base
• Find opportunities to rapidly grow customer acquisition
• Strategies with Commercial on how to optimize pricing tiers for growth
• Provide reporting to the senior management team against agreed performance measures, and provide insights on future strategies

Metrics to Track:

• Average Engagement
• % Growth in Following
• Traffic Conversions
• Social Interactions
• Website Traffic from Social Media
• Number of Post Shares
• Social Visitor Conversion Rates
• Mentions
• Issues Resolved Using Social Channel
• Monthly Website Traffic
• Number of Qualified Leads
• Conversion Rate for Call-To-Action Content
• Keywords in Top 10 Search Engine Results

Application Closing Date
Not Specified.