PPC Manager at Wildreams Agency

Wildreams Agency - We are not just a Digital Agency in Lagos and Accra focused on connecting brands with humans. We are the 1st Human-brand-intergrated marketing-agency. "Human-i-tizing"​ has come to replace "advetising"​. Only humans can dream and have Wild imaginations, Only humans can have Wildreams. So, we are all about the human brand; what makes them tick, estactic, laugh, cry, shout, succeed, fail... what makes them HUMAN.

We are recruiting to fill the position below:

Job Title PPC Manager

Location: Lagos
Job type: Full-time
Reports to: MD/COO

Job Summary

• As a PPC Manager, you will be responsible for planning, implementing, and optimizing pay-per-click advertising campaigns across various platforms.

Key Roles and Responsibilities

• Develop and execute effective PPC strategies to drive targeted traffic and achieve campaign goals.
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
• Create compelling ad copy, headlines, and descriptions to maximize click-through rates and conversions.
• Manage and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• Conduct A/B testing and experiments to improve ad performance and landing page conversions.
• Review competition strategies, strengths and opportunities.
• Generate and analyze weekly and monthly reports and find out the improvement areas.
• Collaborate with the team to align PPC campaigns with overall marketing strategies and goals.

Requirements

• Expectations are high, so we expect the PPC Manager to be confident, enthusiastic, resourceful, tech-savvy, forward-thinking, self-motivated, and a creative problem solver who adapts to changing circumstances and priorities.
• Bachelor's Degree in Marketing, Advertising, or a related field.
• Proven work experience as a PPC Manager.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc)
• In-depth knowledge of PPC platforms (Google Ads, and social media advertising)
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.

Applicarion Closing Date
Not Specified.