Social Media Manager / Content Strategist at PalmPay Limited

PalmPay is a pan-African Fintech company currently operating in Nigeria, Ghana, Kenya, Uganda, and Tanzania and expanding to other markets this year. We are reinventing the payments experience by making it easy and reliable for everyone to transfer money, pay bills and shop online.

We are recruiting to fill the position below:

Job Title: Social Media Manager / Content Strategist

Location: Ikeja, Lagos
Job type: Full-time
Career level: Experienced

Job Description

• We are seeking a talented and motivated Social Media Manager/Content Strategist to join our company.
• The ideal candidate is a creative and strategic thinker who can drive the development and execution of our social media marketing initiatives while also crafting compelling content strategies.
• As the Social Media Manager/Content Strategist, you will play a key role in enhancing our brand presence, engaging with our target audience, and driving business growth through innovative and impactful social media campaigns.

Key Responsibilities
Social Media Strategy and Execution:

• Develop and implement a comprehensive social media strategy aligned with the company's goals and target audience.
• Manage, curate, and create engaging content for various social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and emerging platforms.
• Monitor social media trends, user engagement, and industry developments to continuously improve strategies and tactics.

Content Creation and Curation:

• Conceptualize and produce high-quality, relevant, and engaging content that resonates with our audience and supports our brand identity.
• Collaborate with cross-functional teams, including marketing, design, and product, to gather content and insights for various campaigns.

Brand Voice and Consistency:

• Maintain a consistent brand voice and messaging across all social media channels and content platforms.
• Ensure that all content aligns with the company's values, goals, and industry regulations.

Community Engagement and Customer Interaction:

• Foster meaningful interactions with our online community, respond to comments, messages, and inquiries in a timely and professional manner.
• Proactively engage with users, participate in relevant conversations, and address customer feedback effectively.

Analytics and Reporting:

• Utilize social media analytics tools to track and measure the performance of campaigns, content, and overall social media presence.
• Provide regular reports on key performance metrics and insights, along with actionable recommendations for optimization.

Design Direction and Creativity:

• Ability to guide graphic designers and videographer to create content appealing to the brands target audience, while fulfilling the brands creative guidelines.

Viral Content Strategy: 

• Ability to create trending topics about the brand and guide social media executives on general topics that can be latched on to create virality on brand post.

Social Calendar Management: 

• Ability to manage social media calendar and schedule, while prioritizing posts according to brand needs and planned content pillars.

Qualifications and Skills

• Bachelor's Degree in Marketing, Communications, Business, or a related field.
• Proven work experience as a Social Media Manager, Content Strategist, or similar role, preferably within the fintech or financial services industry.
• In-depth knowledge of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Strong understanding of the fintech landscape, industry trends, and regulatory considerations.
• Proficiency in using analytics tools to analyze and interpret data for strategic decision-making.
• Creative mindset, with the ability to think outside the box and develop innovative content ideas.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Attention to detail and strong organizational skills.

Application Closing Date
Not Specified.