Membership Services Executive at National Institute of Credit Administration (NICA) Abuja (FCT) & Lagos

National Institute of Credit Administration (NICA) is a chartered prestigious body of eminent credit management elites, NICA is empowered by law to control, supervise and regulate the credit management profession in Nigeria; the Institute preserves, promotes, and protects the integrity and interest of credit business across sectors of the economy.

We are recruiting to fill the position below:

Job Title: Membership Services Executive

Location: Abuja (FCT) and Victoria Island - Lagos
Employment Type: Full-time

Job Summary

• We are seeking a dynamic and driven Marketing Officer to join our institute's marketing team as a Membership Services Executive.
• As a Membership Services Executive for Membership Acquisition, your primary responsibility will be to implement strategic marketing initiatives to attract and retain members for our institution.
• Your creativity, analytical skills, and ability to connect with potential members will be vital in achieving our membership growth objectives.
• To generate top-class individuals and corporate organizations for membership in the National Institute of Credit Administration (NICA) in accordance with laid-down policies and procedures

Responsibilities

• Develop and execute marketing plans and strategies to increase membership acquisition for the institution.
• Conduct market research to identify target audiences and understand their needs, preferences, and motivations.
• Create compelling marketing campaigns and promotional materials tailored to different target segments to attract potential members.
• Utilize various marketing channels to reach and engage potential members, including digital marketing, social media, email marketing, and traditional advertising.
• Write persuasive content for marketing collateral, such as website, blogs, social media posts, and email campaigns, highlighting the benefits of membership and value proposition of the institution.
• Regularly analyse marketing data and metrics to measure the effectiveness of campaigns, track member acquisition progress, and make data-driven recommendations for optimization.
• Collaborate with cross-functional teams, including admissions, events, and communications, to align marketing efforts and ensure consistent messaging across all touchpoints.
• Organize and participate in webinars, and other activities to engage with potential members and promote the benefits of membership.
• Stay informed about industry trends, competitor activities, and emerging marketing strategies to identify new opportunities and implement best practices.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing roles, preferably with a focus on membership acquisition or student recruitment in an educational or professional institute.
• Strong knowledge of digital marketing channels, including social media, email marketing, and campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages and engage with potential members.
• Proficiency in using marketing tools and software, marketing automation platforms, and analytics tools.
• Solid understanding of market research methodologies and data analysis techniques to identify target audiences and assess campaign effectiveness.
• Creative thinking and problem-solving skills, with the ability to adapt marketing strategies to effectively reach and attract potential members.
• Strong organizational and project management skills, with the ability to prioritize tasks, meet deadlines, and work within a team.
• Excellent interpersonal skills and ability to build relationships with prospective members and collaborate with internal stakeholders.
• A proactive and results-oriented approach, with the ability to work independently and take initiative to drive membership growth.
• Highly skillful in the use of computer and social media to drive the membership marketing of the Institute.

Application Closing Date
15th September, 2023.