Marketing Manager at an Islamic Lifestyle Brand - Amy Consulting

Amy Consulting - Our client, an Islamic Lifestyle Brand, is recruiting suitably qualified candidates to fill the position below:

Job Title: Marketing Manager

Location: Lekki, Lagos
Employment Type: Full-time

Job Description

• Our client is currently looking for a qualified strategic and creative thinker, with exceptional people skills and marketing experience to play a key role in developing and executing our brands communications marketing plan to increase brand awareness and drive sales.
• The ideal candidate will be responsible for driving cohesive and well thought out marketing campaigns, promoting our products and services as well as improving our digital footprint.
• The candidate will help to develop integrated content and storytelling across traditional and digital channels to ensure consistent and impactful messaging that aligns with our strategic business goals. Overall, the individual will help grow brand awareness.
• Additionally, the Manager will report directly to the Head of Strategy / CEO.

Key Responsibilities

• Staying current on market trends and acquiring market intelligence – being the expert on buyers; who they are, how they buy and their key buying criteria.
• Working with the CEO / Head of Strategy to set the marketing strategy for the business.
• Liaising with Accounting department to create and manage Marketing budget for the year.
• Researching and analysing market trends and competitors.
• Overseeing marketing campaigns.
• Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
• Negotiating and liaising with third-party marketing agencies.
• Writing and delivering content and social media plans.
• Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
• Managing the design and production of promotional materials, such as websites and brochures.
• Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
• Evaluating the impact of marketing programs in achieving stated objectives, including the impact on sales, lead flow, and customer retention.
• Identifying marketing opportunities by understanding consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses;
• Leading drafting and dissemination of newsletters and corporate communications to customers and partners.
• Supervising development of marketing-related content for Company websites by the content writer.
• Designing and implementing promotional campaigns.
• Building and maintaining customer database.
• Liaising with the marketing teams of suppliers.
• Proposing and managing marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
• Networking with industry experts and potential clients to drive brand awareness.
• Implementing other ad-hoc marketing initiatives and perform other related duties as assigned.

Key Requirements

• B.Sc in Marketing, Communications, Business, Public Relations, or relevant field.
• 3+ years of experience in communications, brand marketing, digital marketing, social media management or related field.
• Good understanding of through the line marketing for a premium brand.
• Excellent written and verbal communication skills – this is non-negotiable.
• Ability to work in a collaborative team.
• Exceptional ROI-tracking skills, able to prove what is or isn't working.
• You must be able to think creatively and be proactive in solving problems.
• Strategic thinker able to identify long-term opportunities and trends.
• Familiarity with B2B and B2C advertising campaigns.
• Proficiency in MS Office
• SEO analysis and Google AdWords/Analytics experience strongly desired.
• Experience with marketing campaigns on social media and offline.
• Established experience creating content marketing and ad operations. Ability to target, drive lead generation and execute integrated campaigns.
• Strong copy writing skills with prior experience creating blog posts, social media, content, campaign creative, internal and/or external newsletters.
• Strong project management capabilities working across an organisation.
• Previous experience managing budgets and working within the framework.
• Strong track record in media relations.
• Experience executing events is a plus.

Application Closing Date
31st August, 2023.