Marketing Activation Manager at SIAO Partners

SIAO HRC is a subsidiary of SIAO, an independent Nigerian professional services firm which boasts of a crop of seasoned professionals with local and international experience positioned to providing excellent Human Resource Consultancy services, financial advisory services, legal and compliance services, taxation and business assurance. Specifically, the Firm is managed by Alumni of KPMG, PWC, EY, PKF Professional Services and Grant Thornton.

We are recruiting to fill the position below:

Job Title: Marketing Activation Manager

Location: Lagos
Employment Type: Full-time

Responsibilities

• Ideate, develop, and execute Marketing activation plans that are on strategy, on budget, and on time
• Serve as the day-to-day contact for all agency and client partners, managing expectations and timelines
• Foster a positive, collaborative team environment internally and externally
• Understand the competitive landscape and how to position the Marketing against competitors
• Develop strong relationships with key internal and external stakeholders
• Understand the target audience and how to reach them effectively
• Write creative briefs that clearly articulate the objectives, strategies, and deliverables for each project
• Manage multiple projects simultaneously while maintaining a high level of quality and attention to detail
• Monitor project progress and make adjustments as needed to ensure successful completion
• Evaluate project results and prepare post-mortem analysis to share with internal and external teams
• Stay up-to-date on industry trends and best practices
• Proactively identify opportunities for process improvements

Required Skills and Qualifications

• Bachelor's Degree in Marketing, Advertising, or related field
• 6-7 years professional experience in Marketing activation, with a focus on experiential marketing
• Proven track record of developing and executing successful Marketing activation campaigns
• Strong project management skills, with ability to manage multiple projects simultaneously
• Excellent communication, presentation, and writing skills
• Creative thinker with strong attention to detail

Preferred Skills and Qualifications:

• Master's Degree in Marketing, Advertising or related field
• Experience working with global Marketings
• Experience managing a team of Marketing activation specialists
• Familiarity with graphic design software, including Photoshop, Illustrator, InDesign, etc.
• Knowledge of HTML, CSS, and other web development technologies

Job Requirements:
A marketing activation manager typically needs the following qualifications:

• Education: Marketing activation managers typically need a Bachelor’s Degree in marketing, advertising or a related field. Some employers prefer candidates who have a master’s degree in marketing or business administration.
• Training & Experience: Marketing activation managers typically receive on-the-job training. This training may include learning about the company’s products and services; the company is marketing strategies and the company’s customer base. The training may also include learning about the company’s computer systems and software.
• Certifications & Licenses: While certifications are not required for Marketing activation manager roles, they can help you compete more effectively for positions. Certifications can also assist you in learning more about the industry and your role within it.

Skills:
Marketing activation managers need the following skills in order to be successful:

• Creativity: Marketing activators use creativity to develop ideas for campaigns and events. They use their creativity to develop strategies that help them meet their company’s goals and objectives. Marketing activators also use creativity to develop engaging experiences for their audience.
• Communication: Communication is another essential skill for Marketing activation managers. You often need to communicate with clients, other marketing teams and other Marketing activation managers. You also need to communicate with the Marketing’s employees to ensure that everyone is on the same page. Effective communication can help you to ensure that your team is working together to achieve the same goals.
• Marketing: Marketing activation managers use marketing skills to plan and execute marketing campaigns for their company. They use marketing skills to create advertisements, develop social media strategies and create marketing materials. Marketing activation managers use marketing skills to research their target audience and develop strategies to reach them.
• Strategic thinking: Marketing activation managers use strategic thinking to plan and execute marketing campaigns. They think about the goals of the campaign and how to achieve them through Marketing activations. They also use strategic thinking to develop creative ideas for Marketing activations and to determine which Marketing activations will be most effective for the campaign.
• Project management: As an activator, you might be responsible for planning and executing an entire Marketing activation. This can include managing a team of employees, overseeing the production of the activation and ensuring the success of the project. Project management skills can help you manage a large-scale project and ensure that all aspects of the activation are completed on time and to the company’s standards.

Work Environment:

• Marketing activation managers work in a fast-paced environment with tight deadlines. They often work long hours, including evenings and weekends. They may travel to meet with clients or attend conferences. Marketing activation managers must be able to handle stress and be able to work well under pressure. They must be able to think quickly and make decisions in a fast-paced environment. They must be able to work independently and be self-motivated.

Trends
Here are three trends influencing how marketing activation managers work. Marketing activation managers will need to stay up-to-date on these developments to keep their skills relevant and maintain a competitive advantage in the workplace. The trends are:
The Need for a More Integrated Approach to Marketing:

• The marketing industry is changing rapidly, and businesses are beginning to realize the importance of a more integrated approach. This means that they will need to hire professionals who can manage all aspects of the marketing process, from conception to execution.
• Marketing activation managers are well positioned to take advantage of this trend, as they are able to bring together different parts of the marketing team and create a cohesive strategy. They also have experience working with different channels, which is essential in today’s digital world

More Focus on Customer Experience:

• As customers become more demanding, businesses are realizing that they need to focus on providing a better customer experience. This means that Marketing Activation Managers will need to be experts at creating experiences that resonate with customers and make them want to come back repeatedly.
• In order to create great customer experiences, Marketing Activation Managers will need to understand what makes customers tick and how to create products and services that meet their needs. They will also need to be good at managing teams and ensuring that everyone is on the same page.

A Greater Emphasis on Data Analytics:

• Data analytics has become an increasingly important part of business over the past few years, and it is likely to continue growing in popularity in the future. As data becomes more and more valuable, businesses will need to find ways to use it to their advantage.
• Marketing Activation Managers can utilize data analytics by collecting and analyzing information about customers and potential customers. This information can then be used to create targeted marketing campaigns that are more likely to be successful.

Remuneration
N450,000 - N550,000 Monthly.

Application Closing Date
11th September, 2023.