Referral Program Manager at Miva Open University

Miva Open University is an education company building a new kind of university targeted at the African region. Miva is a Pan- African Distance e-Learning University that is built on a couple of beliefs: Firstly, we believe that the traditional brick and mortar approach to tertiary education is no longer a viable option in serving learners on the African continent. This approach will not provide the capacity and efficacy for the people of the region.

We are building a university experience that can leverage excellent academic talent (wherever it is to be found) and digital technologies to create a new, fresh, more efficacious and more accessible tertiary experience. Our second belief is that this new tertiary experience must not only meet but exceed the existing way of doing things in terms of quality, efficacy and preparing learners for the future. We are uncompromising in these beliefs and this is why we are excited to speak to you.

We are recruiting to fill the position below:

Job Title: Referral Program Manager

Location: Abuja
Employment Type: Full-time

Overall Function

• As the Referral Program Manager, you will play a pivotal role in driving customer acquisition and brand advocacy through our referral program.
• You will be responsible for developing, implementing, and optimizing referral strategies that incentivize our current customers, partners, and advocates to refer new users to our platform. Role and responsibilities
• Develop a comprehensive referral program strategy that aligns with our business goals and supports our growth objectives.
• Identify target audiences and segments for the referral program.
• Create engaging referral program materials, including promotional collateral, referral codes, and resources for advocates.
• Design attractive referral incentives that motivate participants to refer new customers.
• Program Implementation
• Launch and manage the referral program across multiple channels, including email, social media, website, and app.
• Collaborate with the marketing team to integrate the referral program into our overall marketing initiatives
• Cultivate relationships with existing customers, partners, and influencers to encourage their participation in the referral program.
• Provide excellent support to program participants, addressing inquiries and troubleshooting issues.
• Monitor and analyze the performance of the referral program, tracking key metrics such as referral conversions, participation rates, and engagement levels.
• Provide regular reports on program effectiveness and make data-driven recommendations for optimization.
• Develop persuasive messaging and content to promote the referral program to our existing users and potential advocates.
• Collaborate with the content team to create engaging materials that highlight the program's benefits.
• Continuously iterate and optimize the referral program based on insights, feedback, and market trends.
• Stay informed about industry best practices and innovative referral strategies.

Qualification and Skills

• Bachelor's Degree in Marketing, Business, Communications, or a related field; MBA is a plus.
• Proven experience in developing and managing successful referral programs, preferably within the EdTech or technology industry.
• Strong understanding of referral marketing tactics, strategies, and best practices.
• Excellent communication skills, with the ability to engage and motivate advocates and participants.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Collaborative and cross-functional mindset, working seamlessly with marketing, sales, and product teams.
• Creative thinker with a passion for developing innovative referral strategies.
• Proficiency in using referral marketing tools, analytics platforms, and marketing automation.
• Goal-oriented and results-driven approach to achieving program objectives.

Application Closing Date
19th September, 2023.