Branding Strategist at Youth Network for Community and Sustainable Development

Youth Network for Community and Sustainable Development, as the leading advocacy group of all youth bodies working to end all forms of harmful traditional practices in Nigeria, is a movement catalyzing social change by engaging young people and amplifying their voices to speak for human rights, through targeted advocacy to key players, capacity building and development, communications and media engagements, partnerships and program implementation.

We also work on other sexual and reproductive health and rights issues, governance and environment. Over the years, we have been catalyzing and galvanizing efforts of young people ending Female Genital Mutilation (FGM), through effective programming that transforms social norms that underpin FGM and reproductive health and rights.

We are recruiting to fill the position below:

Job Title: Branding Strategist

Location: Abuja
Employment Type: Contract

Job Summary

• Youth Network for Community and Sustainable Development seeks to engage a Branding Strategist to achieve the following objectives to enhance her brand presence, messaging, and impact.

Objectives

• Brand Identity Enhancement: Develop a strong, cohesive brand identity that reflects our mission, values, and goals.
• Audience Connection: Establish a deeper and more meaningful connection with our target audience to be able to craft messaging and visuals that resonate with our audience.
• Differentiation: Develop strategies to communicate this differentiation effectively to the audience.
• Consistency: Maintaining consistent branding across all platforms to ensure uniformity in messaging, visuals, and tone of communication.
• Engagement and Impact: Increase engagement with our audience and drive positive impact in supporting our mission
• Storytelling: Develop compelling narratives that communicate the organization's journey, successes, and vision to be the leading youth led organisation.
• Adaptation to Trends: To stay relevant in a rapidly evolving landscape and remain up-to-date and effective.

Key Responsibilities

• Media Platform Analysis: Evaluate YNCSD's presence across Facebook, Instagram, LinkedIn, Twitter, website, and email to understand the current brand representation and engagement levels.
• Comprehensive Brand Analysis: Conduct an in-depth analysis of YNCSD's platforms to identify strengths, weaknesses, opportunities, and threats, considering factors like content quality, audience engagement, and visual consistency.
• Detailed Reporting: Create a comprehensive report summarizing the brand analysis, including key findings and strategic recommendations for improving brand presence and impact.
• Internal Brand Audit: Review YNCSD's internal branding materials and communications to ensure they align with the organization's mission, values, and desired brand image.
• Branding Strategy Development: Design a comprehensive branding strategy framework customized for each platform. This framework will encompass messaging, visual guidelines, and engagement strategies to elevate the brand's effectiveness.
• Collaboration with Communications Team: Work closely with the Communications team to ensure the smooth execution of the developed branding strategy across all platforms, ensuring consistency and alignment.

Deliverables:

• Media Platform Insights Report: A comprehensive analysis report detailing the brand's current presence, engagement levels, and audience demographics on Facebook, Instagram, LinkedIn, Twitter, website, and email.
• SWOT Analysis Report: A document highlighting the strengths, weaknesses, opportunities, and threats identified in the brand analysis, accompanied by insights and actionable recommendations.
• Brand Analysis and Recommendations Report: A detailed report summarizing the overall brand analysis, key findings, and strategic recommendations for improving YNCSD's brand positioning.
• Internal Brand Audit Assessment: An assessment report ensuring that all internal brand materials, including documents and communications, align with the organization's mission and values.
• Platform-Specific Branding Strategy Framework: A tailored strategy document for each platform outlining guidelines for messaging, visual identity, and engagement strategies to enhance brand impact.
• Collaboration and Execution Summary: A document detailing the collaborative efforts with the Communications team, explaining how the branding strategy will be executed seamlessly across platforms.

Qualifications

• Bachelor's Degree in Marketing, Design, Communications, or a related field. Master's degree is a plus.
• 2 years work experience.
• Knowledge of current industry trends, emerging technologies, and best practices in branding.
• Proven experience as a Branding Strategist or similar role, with a strong portfolio showcasing successful brand campaigns.
• In-depth understanding of branding principles and techniques.
• Proficiency in analyzing social media platforms and web analytics tools.
• Excellent communication skills and the ability to present complex ideas in a clear and compelling manner.
• Strong attention to detail and the ability to think creatively and strategically.
• Familiarity with non profit organisation brand representation or a similar field

Application Closing Date
31st October, 2023.