Social Media Content Creator at Sun King (Formerly Greenlight Planet)

Greenlight Planet is a multinational, for-profit business that designs, distributes, and finances solar-powered home energy products, with an underserved population in mind: the 1.3 billion global consumers for whom the old-fashioned electrical grid is either unavailable or too expensive.

Over a decade in business, the company is now a leading global brand in emerging markets across Asia and Sub-Saharan Africa.  Greenlight’s Sun King™ products provide modern light and energy to 26 million people in more than 40 countries and have sold over 10.5 million products worldwide.

We are recruiting to fill the position below:

Job Title: Social Media Content Creator

Location: Lagos
Department: Marketing & Creative
Employment Type: Permanent - Full Time

About the Role

• We are on the lookout for a talented and dynamic Social Media Content Creator with a particular focus on the Nigerian market.
• Your role will encompass creating compelling content that resonates with our audience, promoting brand awareness, and enhancing Sun King's digital footprint in Nigeria, Togo, and Cameroon, as well as all future Sun King West and Central Africa markets.
• Your ability to intertwine creativity with decisions backed up with data will be paramount in driving engagement and conversions..

What you would be expected to do

• Generate, edit, publish, and ensure content is rolled out on daily basis, especially content that builds meaningful networks and encourages community members to take action.
• Ensure brand consistency by working with other teams.
• Ensure prompt reply to social media inquiries by coordinating with social media executives across all markets.
• Oversee the aesthetic design of social media accounts (Facebook timeline cover, profile pictures, post layout, etc.).
• Use content scheduling tools to streamline content dissemination.
• Suggest and implement new features, and promotions to boost brand awareness.
• Stay updated with the latest trends and technologies in the world of social media, design tools, and apps.
• Develop briefs for influencer partnership.
• Work with sales and marketing teams to refine digital user journeys and optimize sales.
• Support organizational teams in executing advertising campaigns on various platforms, including social media and Google.
• Travel for content collection at brand activation spots and customer residences.
• Create and publish monthly internal newsletters for the Nigeria marketing team.
• Produce content in French or work with French-speaking colleagues to help create content for Francophone African countries in West Africa.
• Push forward social media content creation with creativity, poise, and imagination to relate with our customers across written text, graphics, video and other creative mediums.

Requirements
You might be a strong candidate if you:

• Have HND / B.Sc from a reputable institution.
• Have minimum of 2 years copywriting experience, with an ability to produce engaging and authentic content.
• Have some experience and working knowledge of social media advertising.
• Have excellent and personable written English and an ability to spot mistakes.
• Have proven experience working with graphic design and video teams.
• Demonstrate expertise in creating content strategies that align with branding and marketing initiatives.
• Are proficient in creating various content types, including posts, infographics, videos, and more.
• Have experience in analyzing content performance metrics and refining strategies accordingly.
• Have in-depth knowledge of advertising on social media platforms like Facebook, Instagram, and Twitter.
• Strong skills in ad design, campaign setup, launch, targeting, and optimization for maximum ROI.
• Are Interested in social impact and the solar energy sector.
• Are able to navigate and thrive in a multicultural environment.

Application Closing Date
Not Specified.