TradeDepot is a Digital B2B Commerce and embedded finance company headquartered in San Francisco, California. At TradeDepot we are building the largest digital network of retail outlets in Africa and changing the way mega Consumer Goods Brands distribute products to over 5 million retail stores on the continent. Our mission is to be “The SUPPLY PARTNER of Africa’s retail outlets” by using technology to give the retailers what they want, when they want it, supported by Channel Sales Managers who work closely with these store owners to develop and grow their businesses.
We are recruiting to fill the position below:
Job Title: Channel Sales Manager
Location: Lagos
Who We Want?
We are looking for self-driven, highly motivated leaders who are passionate about managing teams and trade effectively. Channel Managers act as facilitators for their teams and retailers and are responsible for enabling their teams to build long-lasting, mutually beneficial partnerships with their retailers.
They must have a strong understanding of trade and merchandising fundamentals and are passionate about people development.
Responsibilities
Business Objectives:
Develop, communicate and manage target achievement for assigned outlets and routes
Manage business growth through driving brand sku growth at outlet level
Leadership and Developing People:
Managing a team of channel executives to exceed business objectives
Enabling team to build and manage long term business relationship with retail customers
Lead team towards culture of discipline and process compliance
Conducting regular retailer visits with trade executives through on-job training
Leverage on-job training process to enable and measure team towards excellent behavioral skill.
In-Store Execution Excellence:
Coach team towards superior in store execution - Availability and visibility.
Enable team towards in-store execution excellence through outlet specific task assignment
Lead towards excellence through merchandising and visibility innovation as per guidelines
Operational and Sales Planning:
Develop robust assortment induction and launch plans - range, drop size and visibility
Manage brand growth in routes and outlets through specific sales and operational plans.
Develop trade activation plans proactively to both push and ensure sell-out from outlets
Devise specific action plans for each channel executive, route and outlet
Performance Management:
Driving key performance indicators as per company objectives for brand and outlet growth
Cascading monthly, weekly and daily KPIs, targets or incentives or reward plans to the team
Manage data and exception driven day preparation and lead morning meeting with the team
Day-to-day performance review for gap identification up to outlet and SKU level
Develop specific action plan based on gaps (Exceptions) to the team and ensure results.
Cross Functional and Operational Excellence:
Proactively coordinating with various internal/external functions to ensure excellent execution
Manage any operational or technical queries to ensure swift operations for the team
Manage or follow up closely with administrative department for any operational issues
Ideal Profile
You have at least 2-years’ experience managing a field team in a distribution/FMCG company
Excellent leadership skills and passionate about managing and developing teams
Strong analytical skills with clear understanding of trade key performance indicators
Ability to manage and influence internal and external stakeholders
Goal-oriented with ability to prioritise and manage multiple deliverables simultaneously
Demonstrate ability to strategically assess market situations
Able to develop initiatives for sustainable business growth.
Customer service mindset with solution oriented approach
Flexibility and adaptability to evolving business needs
Effective presentation and communication skills
Understanding of Route to Market strategies and trade channels
Able to use sales systems or mobile applications to manage sales or management process
Passion to leverage data for analysis and planning
Influence stakeholders across the value chain for effective operational execution.