Brand Manager at Elvaridah Limited

At Elvaridah, we emphasize on the critical matters and prospects of organizations such as business growth, strategy, planning, marketing, structure, and people management across different industries. We help companies focus on the growth of their businesses while aligning costs with strategy. With our all-inclusive approach and expertise, we capture values across the boundaries of any organization. Elvaridah focuses on optimizing all the different parts of a business as a unit.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Nigeria

Job Description

• As a Brand Manager, you will play a pivotal role in shaping and managing our brand identity, ensuring its resonance with the target audience and contributing to overall business growth.
• Your expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.

Responsibilities
Brand Strategy Development:

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Define brand positioning, differentiation, and unique value propositions.
• Conduct market research to identify consumer trends, preferences, and competitive landscape.

Campaign Planning and Execution:

• Plan, coordinate, and oversee marketing campaigns to enhance brand visibility.
• Collaborate with cross-functional teams to ensure campaign alignment and consistency.
• Monitor campaign performance, analyze data, and recommend optimization strategies.

Brand Identity and Messaging:

• Develop and maintain a consistent brand voice, messaging, and visual identity.
• Ensure all brand communications maintain the desired brand image and values.
• Create and manage brand guidelines for internal and external stakeholders.

Product Launch and Promotion:

• Lead the development of brand strategies for new product launches.
• Create impactful product messaging and collateral for promotional activities.
• Monitor market response and adapt strategies as needed.

Stakeholder Collaboration:

• Collaborate closely with the design team to create compelling visual assets.
• Work with sales and marketing teams to align brand initiatives with sales objectives.
• Engage with external partners and agencies to execute branding initiatives.

Market Analysis and Insights:

• Monitor market trends, consumer behaviors, and industry developments.
• Translate market insights into actionable strategies for brand growth.
• Conduct regular competitor analysis to identify opportunities and challenges.

Budget Management:

• Develop and manage budgets for brand campaigns and initiatives.
• Ensure effective allocation of resources to maximize brand impact.

Brand Performance Evaluation:

• Measure and analyze the effectiveness of branding efforts.
• Track key performance indicators (KPIs) and present insights to management.
• Make data-driven recommendations for continuous brand improvement.

Day to Day activities include, but are not limited to:

• Conduct market research
• Devise strategies for building mailing list
• Develop and execute email marketing plan
• Overall responsibility for social media page aesthetics - ensuring on brand and in line with launch calendar
• Leveraging key social media platforms and ads
• Organise events, workshops, exhibitions, product training to promote the brand
• Explore and form brand collaborations
• Explore and form brand partnerships
• Develop and execute influencer marketing campaigns
• Plan and execute shoots and campaigns.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• Proven experience as a Brand Manager or in a similar role.
• Strong understanding of branding principles and market dynamics.
• Exceptional creativity and ability to think outside the box.
• Excellent communication and interpersonal skills.
• Proficiency in market research and data analysis.
• Strong project management skills with the ability to multitask.
• Familiarity with digital marketing tools and platforms.
• Results-driven mindset with a strategic outlook.

Application Closing Date
30th November, 2023.

Method of Application
Interested and qualified candidates should send in their CV to: careers@elvaridah.com using "Brand Manager" as the subject of the mail.