Marketing Analyst at Ingenuity HR Solutions

Ingenuity HR Solutions is a Human Resource Management Consultancy provider that partners with organisations to become more efficient, enabling them to focus on operational business needs and strategies. Our areas of specialization include but not limited to; Recruitment & Selection, Performance Management, Learning & Development, Organisational Development, HR Structures and Programs. We have been in operation since 2009 and have served various organisations in different sectors (within and outside Nigeria) including Information Technology, Financial Services, Telecommunications and Manufacturing Industries.

We are recruiting to fill the position below:

Job Title: Marketing Analyst

Location: Lagos

Job Responsibilities

• Collect and analyze marketing data from various sources, including digital platforms, CRM systems, and market research
• Evaluate the effectiveness of marketing campaigns by tracking key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs 
• Conduct market research to identify market trends, customer preferences, and competitive landscapes. 
• Analyze customer behavior data to understand purchasing patterns, preferences, and customer segmentation
• Create visualizations and reports to present complex data findings in a clear and understandable manner to marketing stakeholders
• Segment customer data to personalize marketing campaigns and target specific customer groups
• Develop and maintain forecasting models to predict future marketing performance and trends
• Monitor competitor activities and analyze their marketing strategies and performance
• Determine the contribution of each marketing channel to conversion and revenue generation
• Ensure data accuracy and integrity by validating data sources and implementing data cleansing procedures
• Maintain brand consistency across all marketing materials and campaigns
• Ensure that marketing efforts align with the company's branding guidelines
• Implement lead generation strategies to attract and capture potential customers. 
• Work on developing and nurturing leads through various marketing techniques
• Develop and execute comprehensive marketing strategies in alignment with overall business goals
• Identify target audiences and select appropriate marketing channels
• oversee company’s website and ensure it is userfriendly, visually appealing, and optimized for search engines (SEO)

Requirements

• Bachelor's Degree in Marketing, Business, Statistics, Data Science, or a related field 
• Proven experience in marketing analytics, data analysis, or a related field. 
• Proficiency in data analysis tools and software (e.g., Excel, Google Analytics, Tableau, Power BI). 
• Knowledge of statistical analysis techniques and data visualization. 
• Strong analytical, problemsolving, and criticalthinking skills. 
• Familiarity with marketing automation platforms and CRM systems. 
• Excellent communication and presentation skills. 
• Attention to detail and a commitment to data accuracy. 
• Ability to work independently and as part of a team.

Application Closing Date
18th October, 2023.

Method of Application
Interested and qualified candidates should send their CV to: jobs@ingenuityhrm.com using the Job Title as the subject of the mail.