Digital Marketing & Social Media Manager at Trustcrow

Trustcrow is a Lagos-based fintech company that specializes in a B-to-B digital escrow platform. The company escrows funds between transacting parties until agreed goods, services, or assets are delivered. This safeguards buyers from sell-side performance default and safeguards sellers from buy-side payment default. The platform eliminates the purchasers exposure to making advance payments prior to the receipt of goods/services and eliminates the sellers exposure to delivering goods/services before payment. By using a trusted intermediary, users benefit from increased transparency, protection, and efficiency. Trustcrow is a USA-registered company with operations in Nigeria.

We are recruiting to fill the position below:

Job Title: Digital Marketing & Social Media Manager

Location: Lagos
Job Type: Full-time

Job Description

• We are looking for an energetic and experienced Digital Marketing & Social Media Manager to spearhead our digital marketing efforts and enhance our social media presence. We are not looking for beginners nor unskilled candidates.
• We seek a genius with rare creativity; someone who can implement intelligent advertising that will pull people to our website.
• Your goal is to increase traffic daily and ensure that the traffic generated turns to money.
• If you know you can generate and increase traffic and turn that into money on a daily basis, this job is for you and you will be rewarded as such (or will not last very long).
• The successful candidate will be responsible for developing and executing digital marketing strategies, managing the company's social media channels, and driving engagement with our target audience.
• This role is key to promoting our brand and services to a global audience. Do not bother to apply if you don't have what it takes to get the job done.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with company goals and objectives.
• Identify and target key customer segments through digital channels.
• Analyze market trends and competitor activities to refine strategies and stay ahead of the competition.
• Manage and oversee all social media platforms (e.g., Facebook, Twitter (X), LinkedIn, Instagram, Youtube, Tik Tok, etc.).
• Create and curate engaging and relevant content to increase brand awareness, drive traffic, and generate leads.
• Monitor and respond to comments, messages, and reviews on social media platforms.
• Develop high-quality content including articles, blog posts, videos, infographics, and other multimedia assets.
• Ensure content aligns with brand messaging and compliance regulations within the fintech industry.
• Collaborate with internal teams and subject matter experts to gather insights and create compelling content.
• Plan, execute, and optimize digital marketing campaigns to meet specific KPIs and objectives.
• Track and analyze campaign performance using analytics tools and make data-driven adjustments.
• Foster an engaged and loyal online community by creating and nurturing relationships with followers.
• Develop and execute community engagement strategies, including contests, surveys, and online events.
• Ensure consistent branding and messaging across all digital and social media channels.
• Protect and enhance the company’s reputation by addressing and resolving any issues or crises that may arise.
• Provide regular reports on digital and social media performance, including key metrics, insights, and recommendations for improvement.
• Stay up-to-date with industry trends and emerging technologies to identify opportunities for innovation. 

Required Qualifications, Skills, And Experience

• Bachelor's Degree in Marketing, Communications, or a related field (Master’s degree preferred).
• Proven experience in digital marketing and social media management, preferably within the fintech industry.
• Strong knowledge of digital marketing tools, analytics platforms, and social media management software.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to generate innovative content ideas.
• Strong project management and organizational skills.
• Knowledge of financial products and services is a plus.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Demonstrated ability to lead and manage a team.
• Familiarity with web design
• Analytical and multitasking skills
• Knowledge of online marketing channels
• Excellent copywriting skills.

Application Closing Date
29th September, 2023.

How to Apply
Interested and qualified candidates should send their CV to: hr@gotrustcrow.com using "Digital Marketing & Social Media Manager" as the subject of the email.