Senior Brand Manager, Lucozade at GlaxoSmithKline Nigeria

GlaxoSmithKline (GSK), one of the world's leading research based pharmaceutical and healthcare companies, is committed to improving the quality of human life by enabling people to do more, feel better and live longer. GSK employs over 97,000 employees in over 100 countries worldwide.

GlaxoSmithKline Consumer Nigeria Plc is one of Africa's largest consumer healthcare companies, producing leading brands such as Lucozade, Ribena and Panadol.

We are recruiting to fill the position of:

Job Title: Senior Brand Manager, Lucozade

Requisition ID: WD22316
Location: Lagos, Nigeria
Position: Full time
Functional area: Marketing

Job Details
Key job responsibilities include to:

• Undertake the day-to-day and long term strategic marketing of Lucozade brands in order to achieve growth-, profit- and marketing objectives.
• Manage cross-functional project activities required to achieve specific marketing objectives. This includes interaction with Sales, Production, Regulatory and other departments.
• Interact with aligned advertising and promotional agencies as well as, Category, and other GSK business units.
• Develop short and long term marketing plans.
• Manage the marketing mix by initiating and co-ordinating the processes of advertising development, promotions, packaging development and other marketing activities laid out in the brand plan.

Exercise control over the marketing process by:

• Initiating and controlling a detailed monthly expenditure budget drawn up to meet agreed fiscal plans.
• Monitoring and controlling current and future performance criteria such as sales units, sales value, marketing expenditure and profit from sales.
• Developing an accurate monthly forecast for each SKU within the parameters of the GSK processes.

Progress new product development by:

• Collaborating with Category Teams, Production, and other external and internal stakeholders in order to identify potential new product opportunities.
• Managing and co-ordinating cross-functional activities required to meet all set project milestones to launch product.
• Monitor sales performance and collaborate with Sales Management in developing category and brand plans that will ensure brand performance in line with agreed budgets.

Liaise with aligned advertising and promotional agencies by:

• Providing detailed written briefs & reverts for all activities undertaken.
• Co-ordinating the day-to-day activities required to effectively execute agreed advertising or promotional activity.

Basic Qualifications

• A good first degree as well as between 5-8 years FMCG brand management experience.
• Sound strategic marketing skills required as well as good general business and financial acumen.
• Strong inter-personal skills to facilitate growth on the portfolio and be able to manage and mentor sub-ordinates.
• Understanding of general business and marketing conditions within Nigeria to successfully co-ordinate and facilitate strategies within these constraints.
• Insight into and understanding of consumer attitudes, behaviour and motivations.
• Technical knowledge of the advertising, media and marketing research disciplines.
• Sound financial, strategic planning and project management skills required.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online