Digital Marketing Specialist at Soupah Kitchen & Co.

Soupah Kitchen & Co. - With expertise dated back to 2011, Soupah Kitchen & Co. invests years of know-how, tech system, modern farm, robust supply chain and kitchen network to put foodpreneurs on an accelerated growth path.

We are offering a complete solution of an ecosystem of brands that works together to unlock value and enable technology to be able to deliver foods and essentials in a very efficient manner. From prime spots to hidden shops, we power local food restaurants with both ordering technology and food infrastructure to usher a new era of prosperity.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Ibadan, Oyo

About the Job

• About the job We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Digital marketing managers will work within the marketing team, with supporting team (such as programmers, product management), and sales team to launch campaigns on time and on budget. 

Responsibilities 

• Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns 
• Design, build and maintain our social media presence 
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
• Identify trends and insights, and optimize spend and performance based on the insights 
• Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize user experience 
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points 
• Instrument conversion points and optimize user funnels 
• Collaborate with agencies and other vendor partners 
• Evaluate emerging technologies
• Provide thought leadership and perspective for adoption where appropriate 

Requirements and Skills 

• Bachelor's Degree or equivalent in related field 
• Proven working experience in digital marketing 
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
• Experience in optimizing landing pages and user funnels 
• Experience with A / B and multivariate experiments 
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g. Atlas) 
• Experience in setting up and optimizing Google Adwords campaigns 
• Strong analytical skills and data-driven thinking 
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Application Closing Date
Not Specified.