YouTube Manager at Media Trust Group

Media Trust Group, owners of Daily Trust, Aminiya, Trust TV, Trust Radio, and Digital Trust, is recruiting a suitably qualified candidate to fill the position below:

Job Title: YouTube Manager

Location: Abuja
Employment type: Full Time

Job Description

• We are seeking a highly skilled and motivated YouTube Manager to join our team.
• As the YouTube Manager, you will be responsible for managing and optimizing our YouTube channel to drive engagement, viewership, and overall growth.
• You will play a crucial role in expanding our online presence and increasing our subscriber base.
• This is an exciting opportunity to work in the dynamic field of online video content and be a part of a fast-growing media company.

Responsibilities
Channel Management:

• Develop and execute strategies to increase subscribers, views, and engagement on the YouTube channel.
• Plan, schedule, and upload videos in alignment with the content strategy and target audience.
• Optimize video metadata, titles, descriptions, tags, and thumbnails to improve discoverability and search rankings.
• Monitor comments, respond to inquiries, and engage with the community to foster a positive and interactive environment.
• Collaborate with content creators, producers, and editors to ensure high-quality videos are produced and delivered on time.

Content Optimization:

• Conduct research and analysis to identify trending topics, keywords, and video formats to capitalize on.
• Implement SEO strategies to improve organic reach and maximize video visibility.
• Monitor analytics, track performance metrics, and generate reports to measure the effectiveness of content and campaigns.
• Identify opportunities for content improvement, recommend A/B testing, and iterate on successful formats.

Audience Development:

• Implement growth strategies to increase channel subscribers, views, and watch time.
• Collaborate with social media and marketing teams to cross-promote YouTube content on various platforms.
• Leverage data-driven insights to identify target audience segments and tailor content accordingly.
• Stay up-to-date with industry trends and YouTube algorithm changes to adapt strategies and best practices.

Monetization and Partnerships:

• Explore monetization opportunities through ad revenue, brand partnerships, sponsorships, and merchandise.
• Build relationships with relevant influencers, YouTubers, and potential partners to expand the channel’s reach.
• Negotiate and manage collaborations, ensuring deliverables are met and partnerships are mutually beneficial.

Requirements

• Bachelor's Degrees in Marketing, Communications, Media, or a related field (or equivalent experience).
• Proven experience managing and growing YouTube channels, preferably in the media or entertainment industry.
• Strong understanding of YouTube algorithms, SEO, and best practices for content optimization.
• Proficiency in video editing tools/software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus.
• Familiarity with analytics platforms (e.g., YouTube Analytics, Google Analytics) to track performance and generate insights.
• Excellent communication skills with the ability to engage and interact with a diverse audience.
• Creative mindset with the ability to think outside the box and adapt to changing trends.
• Strong organizational and time management skills to meet deadlines and manage multiple projects simultaneously.
• Passion for digital media, online video content, and staying up-to-date with the latest industry developments.

Application Closing Date
11th October, 2023.