Digital Marketing Specialist at Compugeen Africa

Compugeen Africa is a Fintech company with subsidiary companies involved in numerous sectors including Consultation, Travels and Tours, Hospitality and Real Estate. As part of our expansion plans, we are interested in engaging highly motivated individual/ individuals to join our team in our various business ventures.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lekki, Lagos
Employment Type: Full-time

Key Responsibilities
Campaign Management:

• Plan, execute, and optimize digital marketing campaigns across various platforms (e.g., social media, email, PPC).
• Develop and implement strategies to increase brand awareness, lead generation, and customer acquisition.

Newsletter Marketing:

• Create engaging and relevant content for newsletters to drive customer engagement and retention.
• Segment and target audience for personalized messaging and offers.
• Analyze performance metrics to optimize future campaigns.

Community Management:

• Actively engage with our online community through social media platforms and forums.
• Foster a positive and interactive environment, promptly addressing customer inquiries and feedback.
• Monitor trends and discussions to identify opportunities for brand participation.

Content Marketing:

• Develop and execute a content strategy that aligns with overall marketing objectives.
• Create various content types (e.g., blog posts, videos, infographics) that resonate with target audiences.
• Collaborate with cross-functional teams to ensure content consistency and quality.

Analytics and Reporting:

• Monitor and analyze KPIs to measure the effectiveness of marketing campaigns.
• Generate reports detailing key performance metrics, trends, and actionable insights.
• Use data-driven insights to make recommendations for optimization and improvement.

Qualifications

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, focusing on campaigns, community management, newsletter marketing, content marketing, and analytics.
• Proficient in using marketing automation tools (e.g., HubSpot, MailChimp), analytics platforms (e.g., Google Analytics), and social media management tools.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to translate data into actionable strategies.
• Creative thinking and ability to generate innovative marketing ideas.

Benefits

• Competitive salary and performance-based incentives.
• HMO.
• Opportunity for hybrid work.
• Professional development and training opportunities.

Application Closing Date
13th October, 2023.