Digital Content Creator at a Renowned and Leading Bedding and Hospitality Company - Elvaridah

Elvaridah - Our client is a renowned and leading company in the bedding and hospitality industry, specialized in providing premium bedding products designed to enhance comfort, style and quality of sleep, in accordance with offering guests delectable cuisine, and exceptional culinary experiences.

They are recruiting to fill the position below:

Job Title: Digital Content Creator

Location: Lagos

Position Overview

• As a Digital Content Creator, you are responsible for developing, producing, and curating a wide range of digital content for our online platforms, with a focus on engaging and resonating with the target audience.
• Your role involves content creation, strategy, and an understanding of digital marketing to drive engagement and reach broader online audiences.
• This is an opportunity to work in a fast-paced environment where you get to grow exceptionally.

Key Responsibilities

Content Strategy:

• Develop and implement a content strategy that outlines goals, target audience, content calendar, and distribution channels.
• Identify trending topics and keywords to inform content creation.

Content Creation:

• Produce and edit various forms of digital content, including articles, blog posts, videos, infographics, and social media posts.
• Ensure content aligns with the brand's voice, messaging, and audience preferences

SEO Optimization:

• Optimize digital content for search engines (SEO) to improve visibility and ranking in search results.
• Utilize keyword research and on-page SEO techniques.

Social Media Management:

• Manage and curate content for various social media platforms to engage and grow the audience.
• Develop social media campaigns and monitor their performances.

Audience Engagement:

• Respond to comments, messages, and user-generated content to foster a sense of community and interaction.
• Encourage discussions and feedback on digital platforms.

Content Analytics:

• Monitor and analyze the performance of digital content using analytics tools.
• Adjust content strategies based on data insights and audience behavior.

Content Calendar Management and Collaboration:

• Develop and maintain a content calendar that outlines the publication schedule and content themes.
• Utilize content calendar for efficient productivity.
• Collaborate with other team members, such as graphic designers, videographers, and marketing specialists, to create comprehensive content.

Platform Expertise:

• Stay updated on the latest trends, features, and algorithm changes on digital platforms and adjust strategies accordingly.

Requirements

• A Bachelor's Degree in Mass Communication, Marketing or a related field.
• Minimum of 3 years of experience as a Digital Content Creator
• An in-depth understanding of the hospitality and bedding industry
• A relevant Experience as a content creator in the hospitality and beddings industry is an advantage.
• Strong writing and editing skills
• Familiarity with social media trends and platforms.
• Proficiency in using various content creation and management tools, such as content management systems (CMS), graphic design software, video editing software, and social media platforms.
• Proficiency in creating and editing multimedia content, including videos, images, infographics, and graphics.
• Skills in developing and implementing a content strategy that outlines goals, target audience, content calendar, and distribution channels.
• A creative mindset and the ability to generate new ideas for engaging and visually appealing content.
• Strong communication and collaboration skills.

Application Closing Date
30th November, 2023.