Marketing Director at Excel Professional Services Limited

Excel Professional Services Limited - Our client is a cultural centre, established to promote the preservation of the heritage of the Yoruba through the celebration, documentation, and preservation of their history and culture. The Centre is unique in many regards as it was built on a foundation of private philanthropy, public-private partnership, intellectual curiosity, and a commitment to the preservation of the cultural heritage of arguably the most progressive ethnic group in Africa.

As part of its commitment to international best practices in matters of corporate governance, the Trustees of the Centre recently appointed our firm to provide consulting assistance to fill the pioneer executives position below:

Job Title: Marketing Director

Reference Number: ES 028
Location: Nigeria

Job Description

• The Marketing Director is responsible for developing and executing multiple channel marketing strategies to increase Museum and the Centre's visitation, ticket sales and other revenue streams.
• Reporting to the Centre Director, he will design and implement media plans that effectively reach target audiences and strengthen the Centre's brand through digital and traditional channels.
• The Marketing Director will also be required to plan, develop, and implement other viable marketing initiatives and promotions to support the Museum.

Responsibilities

• Developing and executing marketing strategies and tactics, media planning and placement with the goals of increasing visitation and related revenues, while supporting audience development goals museum wide.
• Administering advertising/marketing initiatives while maintaining and expanding the brand exposure of the Centre.
• Organizing cross-functional groups and meetings to ensure alignment, clear communication, seamless integration and timely execution of deliverables in support of the Centre's marketing objectives.
• Preparing integrated marketing briefs for internal and agency use.
• Overseeing institutional email marketing strategy that addresses business and communications objectives.
• Creating marketing engagement programs and partnerships that support revenue targets and drive measurable outcomes.
• Managing development, production, and distribution of promotional and collateral materials to support sales and marketing programs and to ensure consistent branding and message.
• Developing overall Marketing budgets and providing analysis, and regular status reports on marketing, media and promotional programs that include ROI and any strategy and tactics to increase effectiveness.
• Conducting research and developing new business partnerships and cross- promotional opportunities, submitting marketing, media and program proposals and insuring execution of plans on-time and on budget.

Qualification, Experience, and Skills

• The ideal candidate will have a good First Degree or its equivalence in Marketing or a related field with over ten (10) years of relevant experience.
• Five (5) of those years must have been acquired in executing marketing strategy and media planning.
• He/She must possess proven track record of running successful media campaigns and managing marketing budgets.
• More importantly, he/she must be conversant with evolving best practices in marketing, with emphasis on digital marketing and marketing analytics.

Application Closing Date
Not Specified.