Marketplace Associate (Remote) at Herbal Goodness

Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives. Founded in 2013, the company excels in the botanical and natural supplements industry and manufactures product lines such as Herbal Teas, Supplements, Extracts, Essential Oils, Smoothies, and Juices. The company is unique in its values of Quality, Sustainability, and Impact. 100% women and minority-owned, Herbal Goodness believes in Business for social good. We donate 10% of our profits to promote the education of girls. 

We are recruiting to fill the position below:

Job Title: Marketplace Associate

Location: Abuja (Remote)
Employment Type: Full-Time
Department: Marketing
Work Hours: Mon - Fri 9 am - 5 pm CST  
Reports to: Operations Manager

Summary and Objective

• The Marketplace Associate will be responsible for developing and executing strategies to promote our products on the Amazon platform, drive traffic, increase sales, and maximize ROI.
• Your role will encompass various aspects of Amazon marketing, including advertising campaigns, product listings optimization, and competitive analysis.

Responsibilities

• Amazon Advertising Campaigns: Plan, execute, and optimize Amazon Pay-Per-Click (PPC) advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored display. Manage advertising budgets, bids, and keyword strategies to achieve target ACoS (Advertising Cost of Sales).
• Product Listings Optimization: Create and enhance product listings, ensuring they are accurate, keyword-rich, and optimized for conversions. Optimize product images, titles, descriptions, and bullet points to improve search visibility and customer engagement.
• Competitor Analysis: Monitor competitor product listings, pricing, and promotions on Amazon. Identify opportunities to differentiate our products and gain a competitive edge.
• Keyword Research and SEO: Conduct keyword research to identify high-potential keywords and search terms. Implement on-page and off-page SEO strategies to improve product ranking and discoverability.
• Amazon Storefront Management: Create and maintain an Amazon Storefront to showcase our brand and products effectively. Implement design enhancements and promotional content to improve brand visibility.
• Performance Analytics: Analyze Amazon Advertising and sales performance data. Generate reports and provide insights to optimize campaigns, product listings, and overall strategy.
• Inventory and Pricing Management: Coordinate with inventory and pricing teams to ensure product availability and competitive pricing. Adjust pricing strategies in response to market dynamics and competitor pricing changes.
• Review and Feedback Management: Monitor customer reviews and feedback on Amazon. Respond to customer inquiries and resolve issues promptly to maintain a positive brand image.
• Promotions and Deals: Plan and execute promotional campaigns, lightning deals, and discounts to boost sales and visibility. Collaborate with marketing teams to align promotions with overall marketing strategies.
• Compliance and Policy Adherence: Ensure compliance with Amazon's policies, guidelines, and advertising rules. Stay updated on Amazon's evolving platform features and requirements.

Requirements and Skills

• Bachelor's Degree in Marketing, Business, or a related field is preferred.
• Must have completed NYSC
• Proven experience in Amazon marketing, e-commerce, or digital marketing, preferably in a similar role.
• Proficiency in Amazon Seller Central and advertising platforms (e.g., Amazon Advertising, Amazon Brand Registry).
• Strong understanding of Amazon SEO, PPC advertising, and e-commerce best practices.
• Analytical mindset with the ability to interpret data, metrics, and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to create compelling product listings and promotional content.
• Knowledge of Amazon's algorithms, ranking factors, and marketplace dynamics.
• Familiarity with competitor analysis tools and software.
• Results-oriented with a focus on achieving sales and ROI targets.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Ability to work independently and complete assignments within given instructions, established routines, and accepted practices.
• Must have excellent Internet connection, working laptop and ability to adjust work hours to Central Standard Time (Between 9 am - 5 pm Central Standard Time).

Salary
N120,000 - N150,000 / Month

Application Closing Date
Not Specified.