Paid Social Media Specialist (Remote) at Moniepoint Incorporated

Moniepoint is a global business payments and banking platform and recently became QED Investors’ first investment in Africa. We are the partner of choice for over 600,000 businesses of all sizes, powering the dreams of SMBs and providing them with equal access to the tools they need to grow and scale.

Moniepoint Incorporated (formerly TeamApt Inc.) was founded with the vision to create a society where everyone experiences financial happiness. We are the parent company of TeamApt Limited, a Central Bank of Nigeria(CBN) licensed Switch and Processor, and Moniepoint Microfinance Bank, a CBN-licensed Microfinance Bank.

We are recruiting to fill the position below:

Job Title: Paid Social Media Specialist

Location: Lagos (Remote)
Employment Type: Full-Time

Job Summary

• Do you have a passion for driving customer acquisition, building strong brands, and increasing sales through paid media strategies? If so, we want you on our team!
• As a Paid Social Media Specialist at Moniepoint, you'll be at the forefront of our mission to add value to our customers lives and achieve profitable growth.
• This role offers the opportunity to shape our paid media strategy, optimize budgets, and execute campaigns that make a real impact. 
• We have an experiment-driven approach so a highly analytical mindset and inventive ideas are always welcomed on the team!

Your Mission

• Develop, execute, and optimize digital campaigns on social media platforms like Facebook, Instagram, and Twitter, from concept to launch.
• Deliver actionable insights on campaign performance to relevant stakeholders, ensuring continuous improvement.
• Define, measure, and evaluate essential paid social media Key Performance Indicators (KPIs).
• Oversee and manage the overall paid social media budget for maximum impact.
• Conduct in-depth keyword and website research, ad grouping, and precise audience targeting.
• Keep up with industry best practices and emerging technologies.
• Determine the most effective ad placements based on audience demographics, competition analysis, and pricing structures.
• Review competitors' advertisements to identify trends and techniques that can enhance our campaigns.
• Collaborate with designers to create compelling advertisements that effectively communicate our products or services.
• Assess the effectiveness of advertising campaigns through surveys, focus groups, and other research methods.
• Provide comprehensive campaign results reports.

Your Goals:

• Maximize ROI: Manage, optimize, and maximize the company's ROI on Social Media Ads (Facebook, Twitter, and LinkedIn).
• Reporting and Analysis: Provide regular reporting and analysis of campaign performance to guide strategic decisions.
• Funnels and Conversions: Plan, test, and implement new acquisition funnels to improve conversions.
• A/B Testing: Enhance campaign performance through A/B testing of different variables.

Your Skills

• 3 Years of Facebook/Meta Campaign Experience: Proven experience in creating and optimizing Meta campaigns.
• Strong Excel Skills: Proficiency in Excel for data analysis and reporting.
• Analytical Skills: Outstanding analytical and quantitative skills to derive actionable insights.
• Communication Skills: Excellent communication skills to collaborate effectively with cross-functional teams.
• Tools Knowledge: Familiarity with tools such as Adjust, Apps Flyer, Power BI, Google Analytics, Facebook Ads Manager, or similar platforms.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

What to expect in the Hiring Process

• A preliminary phone call with the recruiter 
• A technical interview with the hiring manager
• A Case Study
• A behavioural and technical interview with a member of the Executive team
• All interview stages are virtual.

Note: If you're excited about the opportunity to drive growth, shape strategies, and make a tangible impact through paid media, we invite you to apply. Join our team at Moniepoint and be part of our journey to success!