Director of Marketing and Sales at Welcome2Africa International

Welcome2Africa International is a trade and investment facilitation company with a special focus on Nigeria’s Agricultural and Maritime Sector. We support investors, multinationals, and key stakeholders within and outside Africa to advance their trade and investment goals, by providing an array of services and programs. Our mission is to become a center of excellence for the facilitation and deployment of investments and trade on the African continent.

We are recruiting to fill the position below:

Job Title: Director of Marketing and Sales

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• We are looking for a proven leader to define and build a world-class marketing program. You will shape and improve how we reach, attract, and impact clients by working together with the team to produce resources and experiences that demonstrate Welcome2Africa’s value.
• The ideal candidate is a well-rounded, result driven marketer with experience in investments, agriculture and maritime sectors with a passion for delivering impactful programs and tailoring value proposition to diverse prospects.

Job Description
Strategic Business Development:

• Define, own and deliver a fully integrated marketing strategy for the company
• Proactively identify and pursue strategic business opportunities by engaging with key industry leaders, C-suite executives, and decision-makers.
• Conduct in-depth market research to understand industry trends, competitors, and client needs, using these insights to develop tailored solutions and innovative offerings.
• Formulate and execute strategies to enter new markets, forge partnerships, and enhance W2A’s reputation as a trusted and innovative digital marketing partner.
• Work closely with the Marketing department to align agency & product positioning across all external messaging

Strategic Sales Leadership:

• Take a leadership role in shaping the strategic direction of our sales efforts, overseeing the entire sales process from lead generation to closing deals.
• Develop and implement innovative sales strategies to expand our market presence, drive revenue growth.
• Provide mentorship, guidance, and coaching to the sales team, fostering a high-performance culture

Customized Solutions and Client Engagement:

• Promote and organize corporate programs and events across multiple sectors
• Develop and present high-impact proposals, pitches, and presentations that showcase W2A’s expertise and unique value proposition.
• Lead qualification efforts, conducting in-depth discussions with potential clients to uncover their goals, challenges, and vision.
• Act as a trusted advisor, demonstrating an in-depth understanding of our services and guiding clients towards solutions that drive significant results for their businesses.

Client Relationship Management:

• Cultivate and nurture strong, long-lasting relationships with clients, ensuring exceptional experiences and adding consistent value.
• Collaborate closely with clients to understand their evolving requirements and align our services to meet their strategic objectives effectively.

Pipeline Management and Reporting:

• Utilize advanced reporting tools to manage the sales pipeline meticulously, ensuring accurate forecasting and timely follow-ups.
• Overseeing the overall maintenance of the CRM system
• Provide regular and insightful updates to the leadership team, contributing to data-driven decision-making and strategic planning.
• Implement data-driven approaches to optimize sales processes, enhance efficiency, and maximize revenue generation.

Industry Engagement and Thought Leadership:

• Actively participate in industry events, conferences, and meetings to enhance our visibility and network with potential partners and sponsors.
• Stay abreast of emerging trends, technologies, and best practices within the investment, agribusiness and maritime landscape, integrating this knowledge into our strategic initiatives.

Cross-Departmental Collaboration:

• Foster seamless collaboration and communication with internal departments, ensuring a deep understanding of Direct Agents' capabilities and solutions.
• Facilitate a culture of shared knowledge and insights, promoting a unified client experience and maximizing the impact of our services across various client engagements.
• Collaborate with marketing, product development, and customer support teams to align sales efforts with overall business objectives and enhance customer satisfaction.

Job Requirements

• Candidates should possess an MBA qualification with 5 - 15 years work experience.
• Proficiency in visionary storytelling, content creation and content marketing, events and conferences demand generation, and multi-channel programs
• Expertise in marketing technology and sales enablement
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams
• Proven success working closely with sales team, including disciplined follow-ups, joint planning and execution and earning trust as a strategic business partner
• Record of publications in recognized peer-reviewed journals
• Outstanding presentation and communication skills.
• Startup mentality and ability to thrive in a fast-paced, dynamic environment
• Knowledge of marketing and sales technologies e.g Zoho CRM.

What We Offer

• We are conscious of how our work and decisions impact other humans and the environment. Welcome2Africa has consideration for the wellbeing and happiness of team. We believe in working in enabling environments that allows employees to live a meaningful, fulfilled life.

Therefore, we offer our staff:

• Competitive Salary
• Performance Bonus
• 24 days annual leave
• Opportunity to work with a talented and dynamic team
• Company retreats
• Career opportunities to grow.

Application Closing Date
22nd December, 2023.