Digital Marketing Specialist at Miskay Boutique

Miskay Boutique is a Nigerian-based fashion retail company established in August 2012 with a simple idea of bridging the gap between the European vibrant fast fashion culture and the Lagos eccentric and fast-paced lifestyle, Miskay represents every girl, every woman.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lekki, Lagos
Employment Type: Full Time
Workplace Type: Onsite

Job Role

• As a Digital Marketing Specialist at Miskay Marketing, you will play a key role in developing and implementing comprehensive digital marketing strategies for our clients.
• Your primary responsibility will be to blend your expertise in digital marketing with strong graphic design skills to create visually compelling and effective marketing materials.
• You will be an integral part of our creative team, contributing to the development of engaging content across various digital platforms.

Responsibilities
Graphics Design:

• Create visually appealing and on-brand graphics for digital marketing campaigns, including social media posts, website banners, email campaigns, and more.
• Develop and design marketing collateral such as infographics, presentations, and advertisements.
• Ensure all design elements align with brand guidelines and effectively communicate the client's message.

Digital Marketing Strategy:

• Collaborate with the marketing team to develop and execute digital marketing strategies that drive brand awareness, engagement, and conversions.
• Utilize your design expertise to enhance the visual impact of campaigns and optimize user experience.

Social Media Campaign Management:

• Plan, execute, and optimize digital marketing campaigns on various social media platforms, including but not limited to Facebook, Instagram, Twitter, TikTok, and YouTube.
• Implement effective strategies to increase brand visibility, engagement, and conversions across social media channels.

Content Creation:

• Generate creative and engaging content for various digital platforms, incorporating graphics to enhance storytelling and brand messaging.
• Stay abreast of design trends, tools, and technologies to continuously improve the quality of digital assets.

Analytics and Optimization:

• Monitor and analyze the performance of digital campaigns, using data insights to refine and optimize design elements for better results.
• Stay informed about industry best practices and implement them to improve overall campaign effectiveness.

Qualifications

• Bachelor's Degree in Marketing, Graphic Design, or a related field.
• Proven experience in digital marketing, with a strong portfolio showcasing graphic design skills.
• Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Understanding of digital marketing channels, including social media, email marketing, and content marketing.
• Experience in planning and running campaigns on Facebook, Instagram, Google, Twitter, TikTok, and YouTube.
• Strong attention to detail, creativity, and the ability to work in a collaborative team environment.
• Excellent communication skills and the ability to effectively convey ideas through visual elements.

Application Closing Date
Not Specified.