Digital Marketing & New Media Officer at an Innovative Digital Banking Platform

An innovative digital banking platform that combines cutting-edge technology with a deep understanding of the unbanked needs, providing them with convenient and inclusive financial solutions.

We are recruiting to fill the position below:

Job Title: Digital Marketing & New Media Officer

Location: Victoria Island, Lagos

Job Overview

• As a Digital Marketer and New Media Officer, you will play a key role in developing and executing digital marketing strategies to enhance the organization's online presence, engage audiences, and drive business objectives.
• This position requires a creative and analytical professional with a deep understanding of digital platforms and emerging trends in new media.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
• Stay abreast of industry trends and emerging technologies to enhance digital marketing efforts.
• Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging and shareable content to increase brand visibility and audience engagement.
• Develop creative and compelling content for digital platforms, including social media posts, blog articles, infographics, and videos.
• Collaborate with graphic designers, videographers, and content creators to produce high-quality visuals and multimedia content.
• Implement SEO strategies to improve organic search rankings and visibility.
• Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
• Plan and execute email marketing campaigns, including content creation, segmentation, and analysis.
• Monitor and optimize email performance metrics.
• Collaborate with web developers to ensure the organization's website is optimized for user experience and search engines.
• Regularly update website content and monitor site analytics.
• Plan, implement, and optimize digital advertising campaigns across various platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and analyze ad performance metrics.
• Utilize analytics tools to track and report on the performance of digital marketing efforts.
• Provide regular reports and insights to stakeholders, detailing key performance indicators and areas for improvement.
• Foster online community engagement through social media interactions, online forums, and other digital channels.
• Respond to comments, messages, and inquiries promptly and professionally.
• Conduct market research to identify opportunities, trends, and audience preferences in the digital landscape.
• Stay informed about competitors' digital marketing strategies.

Qualifications and Skills

• Bachelor's Degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, including social media management, SEO, SEM, and content creation.
• Familiarity with analytics tools such as Google Analytics and social media analytics.
• Strong creative and analytical skills.
• Excellent written and verbal communication skills.
• Ability to multitask and work in a fast-paced environment.
• Familiarity with emerging trends in new media and digital marketing.

Application Closing Date
15th December, 2023.