Marketing & Communications Officer at CredPal

Credpal is an innovative solution that seeks to combat the ever complex loan approval process that has deterred millions from achieving specific goals over the years. We believe quality of life can be drastically improved if individuals can easily make purchases and pay overtime at their convenience with reduced or no financial pressure, while also increasing their purchasing capabilities.

We are recruiting to fill the position below:

Job Title: Marketing & Communications Officer

Location: Lagos
Job Type: Full Time/Hybrid
Level: Mid Level
Industry: Financial Services

Purpose Statement

• We are seeking a dynamic and innovative Marketing & Communications Officer to join our team.
• In this role, you will be at the forefront of shaping our brand narrative, implementing creative marketing strategies, and fostering effective communication channels.
• Your purpose is to elevate our brand presence, engage our audience across diverse platforms, and drive impactful marketing campaigns that align with our organizational goals.
• Join us in crafting compelling stories, building meaningful connections, and driving the success of our brand through strategic marketing and communication initiatives.

Responsibilities

• Brand Development: Contribute to the development and refinement of our brand identity, ensuring consistency across all communication channels.
• Content Creation: Develop engaging and high-quality content, including written, visual, and multimedia materials, for various marketing channels.
• Social Media Management: Manage and curate content for social media platforms, fostering audience engagement and brand visibility.
• Public Relations: Cultivate relationships with media outlets, influencers, and stakeholders to enhance our brand's public image.
• Campaign Coordination: Coordinate marketing campaigns from conceptualization to execution, ensuring alignment with organizational objectives.
• Event Planning: Plan and execute events, both physical and virtual, to promote brand awareness and engagement.
• Market Research: Conduct market research to stay informed about industry trends, competitor activities, and audience preferences.
• Internal Communications: Facilitate effective internal communication strategies to ensure consistent messaging and alignment across teams.
• Analytics and Reporting: Utilize analytics tools to measure the performance of marketing efforts and generate reports for informed decision-making.
• Collaboration: Collaborate with cross-functional teams, including sales, product, and design, to ensure integrated and effective marketing initiatives.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• Minimum of 3 years of successful experience in marketing and communications.
• Proficiency in content creation, including writing and multimedia production.
• Demonstrated expertise in managing and growing social media platforms.
• Experience in planning and executing both physical and virtual events.
• Ability to cultivate relationships with media, influencers, and stakeholders.
• Familiarity with market research methodologies and tools.
• Proficiency in using analytics tools to measure and report on marketing performance.
• Strong collaborative skills, able to work effectively with cross-functional teams.
• Creative mindset with the ability to contribute to unique marketing strategies.
• Excellent written and verbal communication skills.

Benefits

• Professional development opportunities.
• A collaborative and inclusive work culture that fosters growth and innovation.
• Opportunity to work with cutting-edge products and technologies.
• Supportive and approachable management team dedicated to your success.

Application Closing Date
Not Specified.