Performance Marketing Manager at Eden Solutions and Resources Limited

Consulting with Eden Solutions and Resources empowers organizations to leverage their expertise, unlocking strategic insights and customized solutions that drive sustainable growth, elevate performance, and navigate complex business challenges with confidence.

We are recruiting to fill the position below:

Job Title: Performance Marketing Manager

Location: Lagos
Employment Type: Full-time

Job Description

• We are looking to hire a Performance Marketing Manager to oversee and manage the performance marketing initiatives of the company.
• This includes developing and executing strategies to improve website traffic, conversion rates, and ROI. If you're interested in using systematic ways to test and can generate innovative ideas to grow sales, we would like to meet you.

What do you need to be considered successful?

• Manage a dashboard of key metrics that are tracked daily/weekly; Analyze and own all data across the sales funnel, social media, and D2C e-commerce (website analytics) to suggest innovative strategies to grow users, traffic, conversation rate, revenue and engagement rates.
• Data Analysis: Ability to collect, analyse, and interpret large amounts of data to make informed decisions about campaign performance.
• Digital Marketing: Knowledge of various digital marketing channels, such as search, social media PPC, display, and email, and how to use them to drive performance.
• Marketing Automation: Understanding marketing automation tools and how to streamline and scale marketing efforts.
• Copywriting and Creativity: Ability to write compelling copy and create engaging content that resonates with target audiences.
• Technical skills: Knowledge of HTML, CSS, and JavaScript, as well as experience with tracking and analytics tools such as Google Analytics, Google Tag Manager, Meta Business Manager and more.
• Project management: Ability to prioritise tasks, manage projects, and work with cross-functional teams to meet deadlines.
• Financial Management: Understanding budgeting, forecasting, and ROI calculations and how to use these to optimise campaigns for maximum return on investment.
• Strategic Thinking: Ability to think strategically about marketing initiatives, analyse market trends, and identify new opportunities for growth.
• Communication and Collaboration: Strong interpersonal and communication skills to collaborate effectively with internal and external stakeholders, including clients, vendors, and other team members.
• Continuous Learning: A willingness to continuously learn and stay up-to-date with the latest developments in digital marketing and technology.

The biggest problem-solving duties on the job:

• You will be required to convert available data into meaningful insights that will increase their content engagement across all platforms.

What do you need to have done in your career?

• Candidates should possess Bachelor's Degrees with 3 - 5 years relevant work experience.
• Previous working experience in SEO, growth marketing for 3+ years (start up experience a plus)
• Strong growth track record, with samples and results of past campaigns
• In-depth knowledge of SEO factors and key algorithm updates
• In-depth knowledge of website analytics and D2C e-commerce
• Hands-on experience with web analytics and A/B testing tools
• Solid project management skills: ability to lead and collaborate with team members, prioritise high impact activities, and keep complex projects moving forward.
• Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
• Domain expertise in UI/UX best practices desirable but not required
• Outstanding analytical and problem-solving skills.

What do you stand to gain?

• Salary: N500,000 Monthly Gross
• Agile work culture
• Competitive pay structure
• Performance Bonus
• Flexi work.

Application Closing Date
8th December, 2023.